Most new sites will go through a waiting period for 6-9 months before search engines like Google will add them to their index. See, now you have to pass the test of time. Imagine if Google or any search engine were to have to index every single Web site that went live? That’s crazy!

Especially considering so many sites have no value to the masses or do not last very long either due to site owner unrealistic expectations or low levels of commitment. If you can’t last 6-9 months; you won’t get ranked.

Sorta hits those who want to rely solely on the free/organic rankings as their only way of getting their site found right in the back of the head! Relying on organic rankings alone is not a solid business model.

So what to do in the meantime? You learn how to pass the test of time! You have this time to learn about Pay Per Click campaigns and strategies. You have this time to get your product inventory, service or delivery methods in place, tweaked and stabilized. You have time to investigate your target market and look at ways to attract their attention whether by networking or integrating other marketing strategies that help to bring you more visibility.

You start your Blog. You start your affiliate program. You write articles and submit them to directories (of course, they have to be valuable — and no hypey-sales-pitchy stuff) so that you can gain more exposure for your new site.

6-9 months from now when your site is finally in the indexes, don’t plan on “Top 10″ or even top page. It could happen, but let’s be more realistic that it probably won’t. Good rankings take time and are a work in progress — so don’t buy that BS to the contrary.

Once you do get in the indexes, we then know what we have to improve upon and the statistical data will begin to accumulate. That data is exactly the information you need to know and review so you then can decide how to best to spend your time moving forward.

To past the test of time you have to use it wisely.

At your service,
Judith