Aug 18, 2010 Posted by Judith

What’s an SEO Schmoe?

Yes, there are reliable folks out there who do a great job with SEO. They make sure they benchmark their work, they understand the platform the site is on and more importantly they work with a client’s knowledge of their market and what they want their site to accomplish to ensure the SEOing going on is what the client needs to reach their stated goals. More importantly, those who really get SEO,... read more

Apr 21, 2010 Posted by Judith

The Facts About SEOing Your WordPress Site

I have discussions daily with site owners who are not happy with their natural or organic rankings. Nor are they happy (or could it be denial) about what I advise when comes to SEO and what they need to do to work towards improving their rankings. There are those that prefer to surmise that what I advise is a “Judith thing” when they can find information elsewhere that doesn’t require... read more

Mar 31, 2009 Posted by Judith

Are You Viral?

I tripped on an article about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today. What this survey indicates is “sticky” features that allow visitors to do something at your site works. 91% Encouraging E-mail Forwarding 80% Tell-A-Friend Boxes on Sites I can attest to the two above which are used quite... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Jan 13, 2009 Posted by Judith

Need an Article Resource?

I get asked all the time about how to add content your site or Blog without having to actually sit down and write quality content. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors. That said, there are... read more

Oct 2, 2008 Posted by Judith

Where Were You 10 Years Ago?

Just a mere decade ago this online gig was still getting its sea legs.  I remember  in 1995 when I opened my “Internet Studio” in a sleeping town (not any more) on the IL/WI border — most folks thought I was crazy.  At the time, I specifically remember one older gentlemen who opened the front door to my studio and asked “…how long do you think this ‘fad’ would... read more

Sep 24, 2008 Posted by Judith

Do You Know Where Your Backlinks Are?

You see me type about it all the time… One-way, inbound links to your site.  Gotta have those links as they help Google and others determine your “popularity” factor.  Now, not all inbound links are created equal.  Since the search engines look at the “popularity” and authority of those sites providing the inbound links as part of the formula, some are inbound links given... read more

Sep 9, 2008 Posted by Judith

New Sites and the Test of Time

Most new sites will go through a waiting period for around 9 months before search engines like Google will add them to their index. It’s also known as an aging delay or in Google’s case — the sandbox. See, now you have to pass the test of time. This is basically a quality control type of move to index those sites that apparently have serious owners building sites with true value.... read more

Jun 24, 2008 Posted by Judith

Keeping Tabs on Your Market

Did you ever contemplate or wonder what is going on online when it comes to your market? With so much info out there, do you want to know a nifty way of keeping tabs on what is going on with your competitors? Use Google Alerts! All you have to do is set up alerts for your main keyword phrases or topics of interest and each time GoogleBot scours the Web and finds something new, you get a notification... read more