Apr 9, 2009 Posted by Judith

Octo-search Growing Like Gangbusters!

Trying to pull relevantly for one word keywords is next to impossible. Especially for new sites. That has always been the case except for back in the day when there weren’t that many sites — or that many searchers for that matter. A recent report that was touting Google’s dominance of 72% of search traffic for March, 09 had the usual Google gains and other search engines lose scenario.... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Feb 18, 2009 Posted by Judith

Get On Search Engines by Friday?

We all know about the “sandbox” or waiting period new sites have to deal with to get indexed in the top search engines. Time in the sandbox is debatable and can run anywhere from 3 to 9 months. I look at the sandbox time as the 3 months for the site owner to get their sea legs, workout any kinks, add new content while allowing time to participate in forums and social media to begin exposing... read more

Oct 21, 2008 Posted by Judith

5 Web Site Traffic Tips

I was recently asked “If a new site owner wanted to know how to start increasing traffic to their site, what would be first 5 things you would advise them to do?” Hmmm… As far as I’m concerned it is tough to limit to 5 things because their are literally hundreds of things you can do. Let’s start with the the basics below as a new site starting point for increasing... read more

Oct 14, 2008 Posted by Judith

Where Are Thee with the Top Three?

When your site was in development your consultant should have worked with you to determine what the keyword phrases were that your target market would likely use to find a site such as yours. If they didn’t, you now know for a fact that your site is not in a position to have a chance to pull relevantly for your targeted keyword phrases. See, optimizing a site when working with those who really... read more

Sep 2, 2008 Posted by Judith

“They Said They Could Get Top 10 Positions for My Site!”

First, who is “they?” “They” are always popping up as the experts on advertising to zeppelins!  I never seem to be able to get an answer when I ask who ” they” is…  Second, “Top 10″ for what? Your specific keywords? Or, phrases “they” deemed “they” could accomplish that for you? Very important distinction folks! Those of... read more

Jul 31, 2008 Posted by Judith

Spiders, Crawlers and Bots Oh My!

Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your Web site in your site’s stats. For example, Googlebot is Google’s little indexing program. These Bots are how search engines become aware of your site and new additions/pages so you can be listed accordingly.... read more

Jun 17, 2008 Posted by Judith

Guaranteed Top Ten Search Engine Rankings!

I spend quite a bit of time explaining how search engines work contrary to all the hype and noise out there. In the 13+ years I’ve been marketing online, getting ranked with search engines went from “something that just happened” to, as some have laughed at my recent description, “a science fair project.” Back in the day, sites created with the target market in mind by... read more

May 30, 2008 Posted by Judith

Google Needs an Intervention!

I usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.) From a search marketing POV, Google... read more