Mar 3rd 10 Posted by Judith

Even with WordPress; If it Sounds Too Good to Be True…

I can understand why online business owners want to believe the hype. Do this and get rich; do that and dominate your market. Get “Top 10 Listings”, “just change your meta keyword tags”, “go live and watch the bucks roll in”. Get a Web site and get found! All supposedly at little cost with little effort. Hooey! I too wish all that were true. It would make my life... read more

Jan 12th 10 Posted by Judith

Wrap Your Head Around Great Organic Search Engine Rankings

So many gurus, packages, quick fixes — what is one to believe? Believe that getting great rankings are within your reach if you are willing to earn them. There is no secret formula; nothing you really cannot do yourself. But first you have to wrap your head around what it takes to get great organic rankings. Who doesn’t want to be in the top 5, 10, top page for organic (free) listings? ... read more

Sep 1st 09 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 12th 09 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more

Aug 4th 09 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more