Aug 18, 2010 Posted by Judith

What’s an SEO Schmoe?

Yes, there are reliable folks out there who do a great job with SEO. They make sure they benchmark their work, they understand the platform the site is on and more importantly they work with a client’s knowledge of their market and what they want their site to accomplish to ensure the SEOing going on is what the client needs to reach their stated goals. More importantly, those who really get SEO,... read more

Mar 3, 2010 Posted by Judith

Even with WordPress; If it Sounds Too Good to Be True…

I can understand why online business owners want to believe the hype. Do this and get rich; do that and dominate your market. Get “Top 10 Listings”, “just change your meta keyword tags”, “go live and watch the bucks roll in”. Get a Web site and get found! All supposedly at little cost with little effort. Hooey! I too wish all that were true. It would make my life... read more

Jan 12, 2010 Posted by Judith

Wrap Your Head Around Great Organic Search Engine Rankings

So many gurus, packages, quick fixes — what is one to believe? Believe that getting great rankings are within your reach if you are willing to earn them. There is no secret formula; nothing you really cannot do yourself. But first you have to wrap your head around what it takes to get great organic rankings. Who doesn’t want to be in the top 5, 10, top page for organic (free) listings? ... read more

Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more

Aug 4, 2009 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more

Jun 9, 2009 Posted by Judith

Are You a Habitual Keyword Stuffer?

While some cannot remember what life was like BI (before Internet), one would think we’ve progressed in the area of how to properly use the title, meta and image alt tags within our sites. But nooooooooooooooo, instead we are still back in the 1990s when it comes to understanding the important tags that can help with our SEO efforts. The tags haven’t changed. Same tags. Their importance... read more

Jun 2, 2009 Posted by Judith

What Do Search Engines Want?

Something entirely different than what many site owners want or are wiling to put the knowledge acquisition and effort in to offer. What is that I hear you say? A Web site that is well designed overall, thought out and grown over time. Unique quality content not to be found elsewhere that provides value to your site visitors. Accurate and unique title tags for each and every page. Accurate and unique... read more

May 7, 2009 Posted by Judith

7 Easy Tips to Improve Search Engine Rankings

Not the end all be all, but a great way to really get the ball rolling when it comes to working on improving your free/natural/organic search engine rankings. Know where you are at before making any changes:You need to benchmark now where your site currently stands in the rankings to what effects your efforts will have. Good? Bad? Indifferent? Title Tag:Make sure you have a unique and descriptive title... read more

May 5, 2009 Posted by Judith

Pretend Search Engines Don’t Exist?

One of my favorite Bloggers has an interesting post using this premise to make the point. Search engines should not be the end-all, be-all. What I like about this post is it makes readers think outside the rut of obsessing over top 10 and above the fold rankings that many times are impossible to obtain for very competitive terms. There — I said it! Impossible? Yep! If the top 10 sites are... read more