Nov 18, 2011 Posted by Judith

Guaranteed Top Ten Search Engine Rankings!

I spend quite a bit of time explaining how search engines work contrary to all the hype and noise out there. In the 16+ years I’ve been marketing online, getting ranked with search engines went from “something that just happened” to, as some have laughed at my recent description, “a science fair project.” “With so many e-mails stating for a fee I can have top ten... read more

Feb 21, 2011 Posted by Judith

Get More Search Engine Rankings with Less

Organic or natural search engine listings, the free ones you don’t have to pay for, require some strategy and forethought to acquire. And it takes time…. One of most important factors when it comes to free search engine rankings is relevancy. Google for example uses over 200 different and constantly changing criteria to determine relevancy. To pull on that coveted top page your site has to... read more

Aug 18, 2010 Posted by Judith

What’s an SEO Schmoe?

Yes, there are reliable folks out there who do a great job with SEO. They make sure they benchmark their work, they understand the platform the site is on and more importantly they work with a client’s knowledge of their market and what they want their site to accomplish to ensure the SEOing going on is what the client needs to reach their stated goals. More importantly, those who really get SEO, do... read more

Mar 3, 2010 Posted by Judith

Even with WordPress; If it Sounds Too Good to Be True…

I can understand why online business owners want to believe the hype. Do this and get rich; do that and dominate your market. Get “Top 10 Listings”, “just change your meta keyword tags”, “go live and watch the bucks roll in”. Get a Web site and get found! All supposedly at little cost with little effort. Hooey! I too wish all that were true. It would make my life... read more

Jan 12, 2010 Posted by Judith

Wrap Your Head Around Great Organic Search Engine Rankings

So many gurus, packages, quick fixes — what is one to believe? Believe that getting great rankings are within your reach if you are willing to earn them. There is no secret formula; nothing you really cannot do yourself. But first you have to wrap your head around what it takes to get great organic rankings. Who doesn’t want to be in the top 5, 10, top page for organic (free) listings? ... read more

Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more