Aug 12, 2008 Posted by Judith

Search Engine Optimization Myths

No matter how much I type or talk about the reality of getting good rankings in search engines, the hooey continues to prevail. I’ve already had to burst several bubbles this week alone on this topic and it’s only Tuesday! Myths abound online; especially when it comes to search engines and how to improve your rankings. And to be quite frank I am growing weary of being put on the defense on... read more

Aug 7, 2008 Posted by Judith

Flash and Search Engines Still a No Go

The last several weeks have found me explaining, over and over again, even though Google announced is can now index Flash, why I still poo-poo Flash sites when it comes to wanting to gain relevant rankings. I love Flash! Believe me — it’s amazing! And, what some Flash designers can do confirms to me that their brains fire on different cylinders than mine. I’ve dabbled in Flash and... read more

Jul 22, 2008 Posted by Judith

The Truth About Free Search Engine Rankings

15 years and counting and still on a daily basis I am faced with explaining the truth about free search engine rankings. And every time I do, the other side is clearly in shock and awe over this reality of what is required, the time and effort needed and the challenge to be embraced. You’ve heard that phrase “there’s no such thing as a free lunch?” Boy, does that apply to search... read more

May 30, 2008 Posted by Judith

Google Needs an Intervention!

I usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.) From a search marketing POV, Google has... read more

May 27, 2008 Posted by Judith

With Search Engines Less is More!

I have discussions on the topic of keyword phrases every day. And, if I have just one dollar for every time I had to make a strong point that with search engine rankings less is more — yours truly would be on an island with a satellite dish posting to my various Blogs! Relevancy is defined as “the relation of something to the matter at hand.” Now, how relevant you are is what those... read more

Apr 29, 2008 Posted by Judith

Put on Your Customer Hat!

When I work with clients on their projects, we have to discuss SEO from the start. Search engine optimization is the at the core of and the actual fiber of every site and needs to be seriously considered before a single bit of code is created or modified. I’ve always cautioned clients that when determining and choosing the keyword phrases for their project that they need to put on their customer... read more