Jun 2, 2009 Posted by Judith

What Do Search Engines Want?

Something entirely different than what many site owners want or are wiling to put the knowledge acquisition and effort in to offer. What is that I hear you say?A Web site that is well designed overall, thought out and grown over time. Unique quality content not to be found elsewhere that provides value to your site visitors. Accurate and unique title tags for each and every page. Accurate and unique... read more

May 27, 2009 Posted by Judith

WordPress How To: SEO Permalinks

The default URLs or Permalinks created by WordPress are not user or search engine friendly. There all kinds of ways to tweak your Permalink structure to suite your needs, you can read all about Permalinks here. For example the WordPress default Permalink looks something like this: http://www.theistudio.com/muse/?p=123 So here’s a quick and easy tip to solve both of these issues. When in WordPress,... read more

Apr 9, 2009 Posted by Judith

Octo-search Growing Like Gangbusters!

Trying to pull relevantly for one word keywords is next to impossible. Especially for new sites. That has always been the case except for back in the day when there weren’t that many sites — or that many searchers for that matter. A recent report that was touting Google’s dominance of 72% of search traffic for March, 09 had the usual Google gains and other search engines lose scenario. ... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Feb 26, 2009 Posted by Judith

Optimize Schmoptimize!

“In order that all men may be taught to speak truth, it is necessary that all likewise should learn to hear it.” - Samuel Johnson (1709-1784) English Author, Lexicographer With all the talk in regard to SEO (Search Engine Optimization) one could come to the assumption that all you have to do is optimize your pages and Shazam! your site is in the Top 10 and the orders/contacts/conversions will... read more

Feb 9, 2009 Posted by Judith

Google Database Dance

Many folks do not realize that Google has a bunch-o-databases that display variances in search results. What results you see depend on which data center the results are drawing from at that moment in time. And there are other variables such as having a Google account and being signed in or not that can determine what results get served up to you. For example, my sister who lives across the lake from me... read more

Oct 2, 2008 Posted by Judith

Where Were You 10 Years Ago?

Just a mere decade ago this online gig was still getting its sea legs.  I remember  in 1995 when I opened my “Internet Studio” in a sleeping town (not any more) on the IL/WI border — most folks thought I was crazy.  At the time, I specifically remember one older gentlemen who opened the front door to my studio and asked “…how long do you think this ‘fad’ would... read more

Sep 8, 2008 Posted by Judith

Let Them Have (SEO) Cake!

Technology is what is is — we can’t change it — we can only go with the flow. Nor can we think that by disregarding certain things or ignoring others that we can expect the same level of success as the rabid aggressive non-relenting Netrepreneurs that thrive online. SEO is that 300 pound gorilla in the room that many talk about, think they know about, even think they are doing when in... read more

Aug 18, 2008 Posted by Judith

SEO is So Easy a Caveman Could Do It?

That’s the impression many have when they contact me to change their “meta keyword tags” so that they can rocket to #1 on Google.  To which I quietly think to myself — that’s one smart caveman! I then respond with the comment — “if it were only that easy.”   I go on to explain how, after you search for your targeted keywords, look at those numbers in... read more