Jul 21, 2008 Posted by Judith

For PPCs; You Need to be a Smartie

This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI. Yahoo put together a nifty little eBook that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign.... read more

May 30, 2008 Posted by Judith

Google Needs an Intervention!

I usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.) From a search marketing POV, Google has... read more

May 27, 2008 Posted by Judith

With Search Engines Less is More!

I have discussions on the topic of keyword phrases every day. And, if I have just one dollar for every time I had to make a strong point that with search engine rankings less is more — yours truly would be on an island with a satellite dish posting to my various Blogs! Relevancy is defined as “the relation of something to the matter at hand.” Now, how relevant you are is what those... read more

Apr 29, 2008 Posted by Judith

Put on Your Customer Hat!

When I work with clients on their projects, we have to discuss SEO from the start. Search engine optimization is the at the core of and the actual fiber of every site and needs to be seriously considered before a single bit of code is created or modified. I’ve always cautioned clients that when determining and choosing the keyword phrases for their project that they need to put on their customer... read more