Sep 23, 2011 Posted by Judith

WordPress Landing Page Checklist

Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter?  This is called landing page lost opportunity causing most folks to dive for the back button! Bouncey-bouncey! Landing page “how to” inquiries come in daily here at... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Oct 2, 2008 Posted by Judith

Where Were You 10 Years Ago?

Just a mere decade ago this online gig was still getting its sea legs.  I remember  in 1995 when I opened my “Internet Studio” in a sleeping town (not any more) on the IL/WI border — most folks thought I was crazy.  At the time, I specifically remember one older gentlemen who opened the front door to my studio and asked “…how long do you think this ‘fad’ would... read more

Sep 8, 2008 Posted by Judith

Let Them Have (SEO) Cake!

Technology is what is is — we can’t change it — we can only go with the flow. Nor can we think that by disregarding certain things or ignoring others that we can expect the same level of success as the rabid aggressive non-relenting Netrepreneurs that thrive online. SEO is that 300 pound gorilla in the room that many talk about, think they know about, even think they are doing when in... read more

Aug 18, 2008 Posted by Judith

SEO is So Easy a Caveman Could Do It?

That’s the impression many have when they contact me to change their “meta keyword tags” so that they can rocket to #1 on Google.  To which I quietly think to myself — that’s one smart caveman! I then respond with the comment — “if it were only that easy.”   I go on to explain how, after you search for your targeted keywords, look at those numbers in... read more

Aug 7, 2008 Posted by Judith

Flash and Search Engines Still a No Go

The last several weeks have found me explaining, over and over again, even though Google announced is can now index Flash, why I still poo-poo Flash sites when it comes to wanting to gain relevant rankings. I love Flash! Believe me — it’s amazing! And, what some Flash designers can do confirms to me that their brains fire on different cylinders than mine. I’ve dabbled in Flash and... read more

Jul 21, 2008 Posted by Judith

For PPCs; You Need to be a Smartie

This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI. Yahoo put together a nifty little eBook that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign.... read more

May 30, 2008 Posted by Judith

Google Needs an Intervention!

I usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.) From a search marketing POV, Google has... read more

May 27, 2008 Posted by Judith

With Search Engines Less is More!

I have discussions on the topic of keyword phrases every day. And, if I have just one dollar for every time I had to make a strong point that with search engine rankings less is more — yours truly would be on an island with a satellite dish posting to my various Blogs! Relevancy is defined as “the relation of something to the matter at hand.” Now, how relevant you are is what those... read more