First, who is “they?” “They” are always popping up as experts on advertising to zeppelins! Second, “Top 10″ for what? Your specific keywords? Or, phrases they deemed they could accomplish that for you? Very important distinction folks!
Those of use who do White Hat SEO, which basically means our first priority is to our site visitors needs and experience, then to search engines, realize there is no wave of a wand or snapping of fingers to make Top 10 rankings happen. And, we don’t break or bend rules, use tricks or anything stealthy to satisfy either.
When it comes to Top 10 Positions the bottom line is you need to be strongly about the phrase being searched for. One of the 10 sites/pages amongst the billions out there that are more relevant than any others. Top 10 out of billions — does that put this into perspective?
The way you accomplish Top 10 rankings it to have a long term view and consistently work on your site to be the best it can be in its niche. Write articles, include a Blog (Search engines love Blogs!) and add white papers that all cater to what your target audience wants, needs, desires to know. That’s what makes rankings happen!
Without valuable information, you won’t get the links TO your site that are part of getting into the Top 10. Remember, not just any links will do — all links are NOT created equal.
At the end of the day, be leery, very leery of anyone who promises Top 10 rankings as though it were a matter of flipping a switch, using stealth tactics, linking farms or shuffling some keywords. You know better than that!
At your service,
Judith
Sphere: Related Content
Whenever I use any of those three terms I get that infamous “deer in the headlights” look from those I am talking to. If on the phone, dead air…
Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your site in your site’s stats.
For example, Googlebot is Google’s little indexing program. These Bots are how search engines become aware of your site and new additions/pages so you can be listed accordingly. Understanding how they work is pretty important to every site owner because you can control what they index.
If you don’t want to let these critters in to index certain areas of your site, (images, member or private directories for example) it is important that you set up a robots.txt file. These little algorithms, at least the well-behaving ones, will look for that file before they proceed in case you want to designate areas on your site/server that you do not want indexed.
Well-behaving ones? Yep, there are nasty little devils that ignore your robots.txt file requests. Shame on them!
Read up and understand what Webcrawlers, Webrobots, Bots, Crawlers and Spiders are all about @ http://en.wikipedia.org/wiki/Web_crawler.
At your service,
Judith
Sphere: Related Content
Getting free rankings on the top search engines is really black and white. There is no mystery, there is no secret formula (if anyone tells you so they are a scammer) nor is there something you can do that no one else knows about so you can rise to the top if you have a low-end or me-too site.
Search engines rank sites by relevancy, quality, longevity and popularity. Period. No way around this. You have to have a quality site that is uber-niche that has been online for some time and that others think is so great they link to you (and don’t require a link back — they just link to you because your site is soooo good!).
I have a new article for your reading pleasure… The Truth About Free Search Engine Listings
Enjoy and apply!
At your service,
Judith
Sphere: Related Content
