Mar 24, 2008 Posted by Judith

Not All Links are Created Equal

The best scenario is to have inbound one-way links to your site. Those type of links show that you have something that another site found of value to link to you without having to agree to exchange links. Exchanging links is a good thing, but only if it makes sense for both sites. Certainly competitors won’t want to exchange links. Nor would those who have a gift basket site want to link to... read more