Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Mar 31, 2009 Posted by Judith

Are You Viral?

I tripped on an article about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today. What this survey indicates is “sticky” features that allow visitors to do something at your site works. 91% Encouraging E-mail Forwarding 80% Tell-A-Friend Boxes on Sites I can attest to the two above which are used quite... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Jan 13, 2009 Posted by Judith

Need an Article Resource?

I get asked all the time about how to add content your site or Blog without having to actually sit down and write quality content. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors. That said, there are... read more

Sep 9, 2008 Posted by Judith

New Sites and the Test of Time

Most new sites will go through a waiting period for around 9 months before search engines like Google will add them to their index. It’s also known as an aging delay or in Google’s case — the sandbox. See, now you have to pass the test of time. This is basically a quality control type of move to index those sites that apparently have serious owners building sites with true value.... read more

Aug 28, 2008 Posted by Judith

Creating PPC Ads that Actually Work!

I work with clients all the time who are concerned about their PPC ads not being effective. Mostly this concern comes from folks who setup their own campaigns without doing any amount of data mining or investigation into what works, what their market reacts to, what their competition is successfully doing. Of course, I provide guidance, suggestions and even setup campaigns in order for clients to have a... read more

Jun 24, 2008 Posted by Judith

Keeping Tabs on Your Market

Did you ever contemplate or wonder what is going on online when it comes to your market? With so much info out there, do you want to know a nifty way of keeping tabs on what is going on with your competitors? Use Google Alerts! All you have to do is set up alerts for your main keyword phrases or topics of interest and each time GoogleBot scours the Web and finds something new, you get a notification... read more

Jun 12, 2008 Posted by Judith

PPCs are a PIA!

Back in the day, setting up and managing your Pay Per Click campaign was no big deal. Now, with all the testing, tuning, modifying and tracking that are required to run effective campaigns (yes, multiple if you are doing things right) and you’ve got yourself a full fledged science fair project. I know from discussing the topic of their PPC efforts with my clients that they are not into, up to or... read more

Apr 30, 2008 Posted by Judith

Landing Page Checklist

Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter?  This is called landing page lost opportunity causing most folks to dive for the back button! At the very least, you need to have customers land on a page that caters to their... read more

Apr 24, 2008 Posted by Judith

Off-line Ads Drive Online Visits

When I discuss online marketing, you’ll often hear me mention your “marketing arsenal.” There is no one thing to do, one thing to buy, one thing to set up that can be considered your sole marketing effort that allows you to sit back and watch the dollars roll in as many would like to believe. Online marketing requires ongoing effort, testing, activities, participation — for... read more