When it comes to your Pay Per Click advertising campaigns, you have to be sure that when potential customers click through that they land on a page that caters specifically, precisely, exactly to what your possibly new customer is looking for. That’s what a landing page is.
Add to that, you then have to be sure to have great marketing copy and calls to action to entice “shoppers” to take the desired action — right then and there — as you cannot count of them returning if they jump at their Back button.
Your landing pages should not be just one of the established pages on your site — it should be a new specifically created page that caters to a precise campaign ad for that topic, product, service, subject! Yep, that means different unique landing pages for every ad or ad campaign focus.
All too often folks link to the top page of their site for every ad. Or they link into established pages that generally cover the topic of their ads when what site owners should be doing is creating a new custom ad tailored landing page to ensure your best chance to snag that opportunity when the site visitors lands in your realm.
Unfortunately, many underestimate the power that a landing page brings to your ad campaigns and therefore overall ROI. The majority of Web site pages I see being used as landing pages fall way short of what needs to be done in order to have hope for any level of conversions.
Check out this article that will help you out:
25-Point Landing Page Optimization Review
Use this checklist as a guide and review your current ad campaign landing pages. I bet you make quite a few changes!
At your service,
Judith
This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI.
Unfortunately, the majority of online businesses seem to be info-phobic. The info is there; they just don’t want to review it. This can be due to informaiton overload; however if you want to play in the information technology playground, you need to use the information that is available to you!
On the Yahoo Search Marketing Blog is a nifty little eBook, that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign. Yahoo’s Smart Start Guide covers:
- Getting to know your account
- Building a foundation with strong keywords
- Organizing ad groups for success
- Writing effective ads
- Making sure your ads are high quality
- Matching keywords to your customers’ searches
- Determining effective bids
- Targeting your ads geographically
- Advertising on content sites other than Yahoo.com
- Tracking your results
Great info; simply written! Why not go over and download a copy today and start using this information to your advantage?
At your service,
Judith
