This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI.
Unfortunately, the majority of online businesses seem to be info-phobic. The info is there; they just don’t want to review it. This can be due to informaiton overload; however if you want to play in the information technology playground, you need to use the information that is available to you!
On the Yahoo Search Marketing Blog is a nifty little eBook, that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign. Yahoo’s Smart Start Guide covers:
- Getting to know your account
- Building a foundation with strong keywords
- Organizing ad groups for success
- Writing effective ads
- Making sure your ads are high quality
- Matching keywords to your customers’ searches
- Determining effective bids
- Targeting your ads geographically
- Advertising on content sites other than Yahoo.com
- Tracking your results
Great info; simply written! Why not go over and download a copy today and start using this information to your advantage?
At your service,
Judith
Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter? This is called landing page lost opportunity causing most folks to dive for the back button! At the very least, you need to have customers land on a page that caters to their specific query with a call to action to close the sale!
Dr. Ralph F. Wilson is one of the guys who has been online from the start that I have kept in touch with and followed over the years. He offers down-to-earth real-world information based on the fact and reality of what you need to know and do to thrive online. My kinda guy!
Dr. Wilson has been so kind as to allow me to offer to you his absolutely unique 83-point checklist to remind you of all the elements you should be considering when developing a landing page, so that you can boost your conversion rate as high as possible.
You’ll find this comprehensive checklist extremely useful — and if you like it and want more details (and you will and should), consider buying his book on the topic — a worthwhile investment!
Landing Page Checklist from How to Develop a Landing Page (2008)
by Dr. Ralph F. Wilson
At your service,
Judith
Need some help with your PPC program management or setup? You would be the exception if you didn’t! I get asked all the time on tools that I would recommend to clients in their PPC campaign management efforts. Read the rest of this entry »
