Jan 12, 2010 Posted by Judith

Wrap Your Head Around Great Organic Search Engine Rankings

So many gurus, packages, quick fixes — what is one to believe? Believe that getting great rankings are within your reach if you are willing to earn them. There is no secret formula; nothing you really cannot do yourself. But first you have to wrap your head around what it takes to get great organic rankings. Who doesn’t want to be in the top 5, 10, top page for organic (free) listings? ... read more

Aug 4, 2009 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more

May 7, 2009 Posted by Judith

7 Easy Tips to Improve Search Engine Rankings

Not the end all be all, but a great way to really get the ball rolling when it comes to working on improving your free/natural/organic search engine rankings. Know where you are at before making any changes:You need to benchmark now where your site currently stands in the rankings to what effects your efforts will have. Good? Bad? Indifferent? Title Tag:Make sure you have a unique and descriptive title... read more

Apr 9, 2009 Posted by Judith

Octo-search Growing Like Gangbusters!

Trying to pull relevantly for one word keywords is next to impossible. Especially for new sites. That has always been the case except for back in the day when there weren’t that many sites — or that many searchers for that matter. A recent report that was touting Google’s dominance of 72% of search traffic for March, 09 had the usual Google gains and other search engines lose scenario.... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Oct 21, 2008 Posted by Judith

5 Web Site Traffic Tips

I was recently asked “If a new site owner wanted to know how to start increasing traffic to their site, what would be first 5 things you would advise them to do?” Hmmm… As far as I’m concerned it is tough to limit to 5 things because their are literally hundreds of things you can do. Let’s start with the the basics below as a new site starting point for increasing... read more

Oct 14, 2008 Posted by Judith

Where Are Thee with the Top Three?

When your site was in development your consultant should have worked with you to determine what the keyword phrases were that your target market would likely use to find a site such as yours. If they didn’t, you now know for a fact that your site is not in a position to have a chance to pull relevantly for your targeted keyword phrases. See, optimizing a site when working with those who really... read more

Sep 2, 2008 Posted by Judith

“They Said They Could Get Top 10 Positions for My Site!”

First, who is “they?” “They” are always popping up as the experts on advertising to zeppelins!  I never seem to be able to get an answer when I ask who ” they” is…  Second, “Top 10″ for what? Your specific keywords? Or, phrases “they” deemed “they” could accomplish that for you? Very important distinction folks! Those of... read more

Jul 31, 2008 Posted by Judith

Spiders, Crawlers and Bots Oh My!

Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your Web site in your site’s stats. For example, Googlebot is Google’s little indexing program. These Bots are how search engines become aware of your site and new additions/pages so you can be listed accordingly.... read more