You need to have your physical address available on your site. Some sites don’t necessitate that information be on every page (non-eCom sites), so at the very least a physical or mailing address should be on your contact page. By not doing so you give the impression of possibly being a fly-by-night.
Would you give out payment information to a site that had no indication of where there were located? Most onliners will not.
The analogy goes that with no address one can easily disappear without leaving any traceable contact information that a customer could have noted when they decided to do business with you. No address? Folks will probably find one of your competitors who will give them that warm fuzzy.
If you are a home based business and don’t want to expose that address to everyone, you can simply get a P.O. Box to use for your mailing address. Then, at the very least folks know where you are and know where to contact you if needed. When I went completely virtual and left the rat race a couple years ago and moved to the country, I signed up for a P.O. Box for those very reasons.
Yes, having a physical address is more credible and convincing to some than a P.O. Box. In my case being I have been established for over a decade, I am not too concerned about that. Each business needs to make these decisions based on what is best for their business and what perception they want to give.
It’s really a no-brainer and worth the small P.O. Box fees to add that extra level of credibility that is so hard to build online in the first place. When it comes to your Web site, a physical address is required to give your visitors confidence. For eCom sites, you’ll loose business without one.
Why give potential customers an excuse to look elsewhere?
At your service,
Judith
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I get asked all the time for my ideas or suggestions on how to make money online. For over a decade I’ve responded to that question with a question. What are you passionate and knowledgeable about?
There are those marketers online that want to lead you to believe that all you need is a “solution” or their “system” to get rich quick and quit your day job. No knowledge necessary; the heck with being passionate about what you have to offer. Passion and knowledge are not necessary.
But what is that secret ingredient that keeps any entrepreneur or netrepeneur going when the going gets tough? What do new business owners use to get them through the roller coaster of ups and downs that any business new or old will experience?
The passion you have for your product or service will be evident to customers. Your knowledge about the topic at hand will give them confidence to do business with you. Don’t let anyone tell you that passion and knowledge are not necessary. Don’t believe me? Ask any successful business person!
How can you make money online? Determine a way to offer a product or service that has to do with what you know best and are passionate about and you’ve just increased your success potential exponentially!
At your service,
Judith
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Our lives are filled with details… Too many to deal with at times. Combine off-line details with all the new online details you need to pay attention to and it can very easily becoming dizzyingly overwhelming!
If you don’t pay attention to your online details (Web stats, content, e-mail etiquette, etc.) — your online program will suffer. Being so many of the details that are available to us and those we are responsible for can literally affect the outcome of so many online activities, one would be naive to think that ignoring the details is O.K.
I’m here to tell you it’s not O.K. Those details, such as Web site copy and how you type our e-mails, will lend to your creditability and legitimacy with potential customers. Your Web stats — which are a ton of details that can make one feel like they are literally drowning in statistics — are critical to you understanding what is going on (or not going on) at your site.
I guess this would all be a lot simpler if all the data and details were somehow transposed to site owners by osmosis. Until that time, get yourself a day planner and write down all the details you need to pay attention to and when — and then have the discipline to follow through.
Only then will you be able to take full advantage of what technology can do for you business. Nothing happens without the details.
At your service,
Judith
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