Jun 3, 2008 Posted by Judith

Don’t Forget About Magazines

Part of an overall comprehensive marketing strategy is to make sure that your market is aware of your existence and/or finds you when looked for. One venue I have always found effective is targeted off-line publications where you know your market is the person turning the pages. With a great URL and a catchy line, a relatively small ad can work wonders. In print, ad costs are valued based on size and... read more

May 22, 2008 Posted by Judith

Google’s Search “Quality”

Many I talk to think getting listed in Google is, or should be, easy. They believe their site to be the best (many irrationally so) and think that they should just be on the top page — above the fold — if for no other reason than they desire it. You can read any number of my articles and posts on search engines (some of the most popular listed below this post) about the reality of getting good... read more

May 12, 2008 Posted by Judith

Trust is Gold Online; So is Going Social

Trust is not something you can launch with a Web site. Just as in the off-line world, trust is built with consistency and over time. You can’t “buy” trust; you have to earn it. Search algorithms have trust factors. For example, Google determines trustworthiness of a site by the number and quality of sites that link to a particular site. Although this isn’t the end all be all,... read more

May 5, 2008 Posted by Judith

Are You a Time Whiner?

We all have only so much time in a day. How we choose to use it can make a huge difference in our business’ success. One of the most often heard excuses I get from clients or those who ask my advice about doing this or that is “I just don’t have the time…” Oh-oh — online is all about spending time — online. Time is a commodity. I know all about it. I get in... read more

Apr 28, 2008 Posted by Judith

Recession? Online, Opportunity is Knocking!

The daily news is dreary — certainly not positive. But when I hear all that doom and gloom stuff, my mind automatically thinks “opportunity is knocking!” With every downturn in the economy, (An eMarketer report indicates that 33% of U.S. adults are more likely to shop online because of high gas prices and that most of them do so because of lower prices and free shipping.) online there... read more

Apr 24, 2008 Posted by Judith

Off-line Ads Drive Online Visits

When I discuss online marketing, you’ll often hear me mention your “marketing arsenal.” There is no one thing to do, one thing to buy, one thing to set up that can be considered your sole marketing effort that allows you to sit back and watch the dollars roll in as many would like to believe. Online marketing requires ongoing effort, testing, activities, participation — for... read more

Apr 17, 2008 Posted by Judith

My Melancholy Web

When this all began in the early 90s you could put up a site and it was indexed. Now, you have to wait several months or more to see if and where you’ll land. In the old days, the chances of the best site pulling above the fold was pretty good. Now, that’s not the case. You have to weed through ad sites, dead sites and sites that are just a mess (or have the most inbound links which makes... read more

Feb 25, 2008 Posted by Judith

Take the Email Etiquette Pledge!

Each week I get literally hundreds of e-mails from concerned Netizens about how to handle those they care about (or those who simply don’t care) in regard to issues involving E-mail Etiquette and proper technology use. 30% of those e-mails pertain to business related issues! What has become clear in my decade long journey of championing this topic is that most folks don’t know what is right,... read more

Dec 11, 2007 Posted by Judith

How To Avoid Looking Spammy

We all hate spam and get way too much of it. Now that we have that out of the way it is important to realize that to minimize spam, if your email is spammy you risk your email not getting through to the intended party. Two factors are at play here — sending email with red flags that trip spam filters and not reviewing your trash before you empty it. As of late, on a weekly basis, I have clients who... read more

Nov 14, 2007 Posted by Judith

Online Marketing Consulting: SEO|SEM

One of the most misunderstood and underestimated topics online is marketing. Many thinking “Top 10″ search engine rankings happen without ongoing efforts or strategies. Well, you are probably here because you’ve realized it simply isn’t that easy. By being smart enough to learn how search engines and online marketing actually works and how you can put strategies to work for you,... read more