Oct 13, 2008 Posted by Judith

Time to be a Marketing Maniac!

When the going gets tough — the tough get going, right? Right! The last thing you want to do when challenges arise is to become a back seat driver when you need to be in full control of the wheel! Marketing is a 24/7 activity. Good marketers know that they may have to modify the message, but that they need to keep getting that message out. Now is the time for all good men (and women) to ramp up... read more

Sep 30, 2008 Posted by Judith

Recession Marketing: No Time to Be Pusillanimous!

We’re going through some tough times.  Markets are crazy; government is out of control.  While we all can agree to these facts, still and all it is no time to be pusillanimous: pusillanimous \pyoo-suh-LAN-uh-muhs\, adjective: Lacking in courage and resolution; contemptibly fearful; cowardly. Why market in an economic downturn when supposedly no one is spending? Because marketing is all about... read more

Sep 23, 2008 Posted by Judith

How to Use Message Boards & Forums for Web Site Marketing

Message boards and forums, from the start and to this day, are still one of the best ways to get the word out about your business. By helping others and sharing your knowledge and experience! You participate in forums and offer your expertise to others and they get to know you. Members see how you handle yourself, how you communicate, your professionalism and feel more comfortable contacting you when... read more

Sep 9, 2008 Posted by Judith

New Sites and the Test of Time

Most new sites will go through a waiting period for around 9 months before search engines like Google will add them to their index. It’s also known as an aging delay or in Google’s case — the sandbox. See, now you have to pass the test of time. This is basically a quality control type of move to index those sites that apparently have serious owners building sites with true value.... read more

Aug 20, 2008 Posted by Judith

You don’t do “Social Media Marketing”, You ARE Social Media Marketing!

It’s what the Internet has always been — social. That’s why the Web has evolved over one short decade to the become the life changing behemoth it is today. Let’s define social: so·cial [soh-shuhl] –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly;... read more

Aug 18, 2008 Posted by Judith

SEO is So Easy a Caveman Could Do It?

That’s the impression many have when they contact me to change their “meta keyword tags” so that they can rocket to #1 on Google.  To which I quietly think to myself — that’s one smart caveman! I then respond with the comment — “if it were only that easy.”   I go on to explain how, after you search for your targeted keywords, look at those numbers in... read more

Jul 24, 2008 Posted by Judith

Thankful for the Evolving Web

At this point in time, in history, I am reminded about how excited I was about technology over 13 years ago when I opened the first little Internet Studio in a sleepy town on the Illinois/Wisconsin border.  Much has happened since then. That sleepy town became congested and crazy, technology has evolved at a pace most cannot keep up with and I moved off the grid to a plot of land in Mississippi.  So my... read more

Jun 24, 2008 Posted by Judith

Keeping Tabs on Your Market

Did you ever contemplate or wonder what is going on online when it comes to your market? With so much info out there, do you want to know a nifty way of keeping tabs on what is going on with your competitors? Use Google Alerts! All you have to do is set up alerts for your main keyword phrases or topics of interest and each time GoogleBot scours the Web and finds something new, you get a notification... read more

Jun 18, 2008 Posted by Judith

Marketing Mission: Target Those Who Care

…the most compelling form of marketing is one that establishes a rapport between our organization’s expertise and those who care. ~ Justin Talerico [ Article: Why 'Social Conversion' Is A Term You Should Know ] The above article is a good read for any Web site owner or online marketer in order to continue their understanding of the benefits and integration of social media. If you are one of my... read more

Jun 10, 2008 Posted by Judith

Autorespond This!

Autoresponders are a nifty tool — if used appropriately. Autoresponders “auto respond” based on certain criteria, mainly the e-mail address sent to. There are even neato autoresponder applications that can run your campaigns on auto-pilot once you set them up. Autoresponders are a great way to keep your company name, product or service in front of your target market. For example I use... read more