Jul 29, 2009 Posted by Judith

Are You Online to Win?

Why are you online? To win? Or because you have to? My experience shows a majority are the latter, not the former. Is your program up to date and current? Or are you in the wayback machine because you don’t want to deal with technology and therefore have yourself convinced that your outmoded static site is acceptable? When faced with the option or opportunity to get up to speed are you open to... read more

May 12, 2009 Posted by Judith

SEO Bullseye Marketing

Let’s see here… according to Google’s last index figure when they used to display that information, Google indexed 8,058,044,651 Web pages! This was the last figured displayed before they decided to no longer show their index count in October/2005! So it is pretty easy to understand that the number of sites and pages have grown exponentially. Not all are quality, not all are of interest... read more

Mar 31, 2009 Posted by Judith

Are You Viral?

I tripped on an article about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today. What this survey indicates is “sticky” features that allow visitors to do something at your site works. 91% Encouraging E-mail Forwarding 80% Tell-A-Friend Boxes on Sites I can attest to the two above which are used quite... read more

Mar 3, 2009 Posted by Judith

5 Principles to Live By Online

Do you live by your principles? If someone were to ask you what principles you run your business by, would you have a concise and committed answer for them? prin⋅ci⋅ples a guiding sense of the requirements and obligations of right conduct: a person of principle. Over the years, I have found that many who want to start an online business for additional income or to replace their current income, have no... read more

Feb 18, 2009 Posted by Judith

Get On Search Engines by Friday?

We all know about the “sandbox” or waiting period new sites have to deal with to get indexed in the top search engines. Time in the sandbox is debatable and can run anywhere from 3 to 9 months. I look at the sandbox time as the 3 months for the site owner to get their sea legs, workout any kinks, add new content while allowing time to participate in forums and social media to begin exposing... read more

Jan 29, 2009 Posted by Judith

Brand Me, Baby!

What is branding? The official definition:To mark with or as if with a hot iron. To mark to show ownership. To provide with or publicize using a brand name. To impress firmly; fix ineradicably: “Imagery of the war has branded itself into the national consciousness.”How does this apply to your Web site or online business? By being aware of and working to brand your business, you... read more

Jan 15, 2009 Posted by Judith

2009 Marketing Trends Considered Most Important

A very interesting survey/report came out that had some information you may be able to use in creating your marketing strategies. With the economic times being what they are and your customers being tighter with their wallets — in many cases becoming smarter before they open them up, it is critical that you make sure to offer the value and confidence they need to choose to do business with... read more

Jan 13, 2009 Posted by Judith

Need an Article Resource?

I get asked all the time about how to add content your site or Blog without having to actually sit down and write quality content. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors. That said, there are... read more

Nov 10, 2008 Posted by Judith

Business E-mail & First Impressions

Probably several times each week through one of my Blogs or postings out there online, someone gives me a hard time about how I am too aggressive with my opinions when it comes to business e-mail etiquette and that I make a “big deal” out of nothing. To me, when it comes to business, e-mail etiquette is common sense — and a big deal. They go on to say how all this “e-mail etiquette... read more

Nov 3, 2008 Posted by Judith

Whose Your Mommy?

When times are tough, that’s when your marketing needs to get lean, mean, tight and toned. We don’t have the luxury of guessing or playing around to see what may or may not happen when marketing dollars are one of the first things folks look to cut from their ever decreasing budgets. Here is one market you need to think about how you can tap into. Moms! They are many times the primary... read more