This means everyone in your organization is on the same page when it comes to how to communicate and assist your potential and current customers. Excellent customer service naturally should transfer to your supplier and vendor relationships as well. Solid customer service practices must permeate everything to do with running your business if you are serious about long term success.

I can tell you emphatically that the key to my success has had at its core my personalized service and support. Not just when I am wearing my WordPress Consultant hat but with my other sites as well. I respond promptly, professionally, personally and in detail to all requests I receive. I manage my ability to do this by making it a priority to organize my responsibilities to allow for the necessary time I need to provide the level of service I am known for and that clients rely on.

The infographic below gives you a view into the benefits that all the data available to you offer and how you can translate that into the heart and soul of your business — Your Customer Service.

Monetate Marketing Infographics

Look at your available data, develop policies, have a meeting with your staff and find ways to “Listen, Surprise and Delight” your customers!

At your service,

Your WordPress Consultant

Listen, Surprise and Delight Your Customers is a post from: WordPress Consultant: Judith Kallos, At Your Service...

Inbound Marketing is the term used to now define what I’ve talked about for over a decade. Providing useful and unique content to bring potential prospects to your WordPress site. You then use Social Media, SEO, Blogs and e-mail marketing to get the word out.

“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”
~Brian Halligan, cofounder and CEO of HubSpot | – Inbound Marketing Wikipedia

What I found interesting in the infographic below was that the cost per lead for Inbound Marketing was 1/3 less to acquire more leads than traditional Outbound marketing. Being small businesses are the early adopters of Inbound Marketing it is easy to see Inbound Marketing as an equalizer.

Of course, different combos and mixes will work for different markets — that’s where you always want to be testing and tuning to find out what works for you, your WordPress site, your business model and your target customer. But the great thing about having a WordPress site is that allot of these tasks are much easier.

What combo of Inbound Marketing have you found works best for your business and what is your biggest challenge?

For me it is a little bit of everything but in the end it is all about time and finding more that I ever seem to have laying around. You?

At your service,

Your WordPress Consultant

Your WordPress Site and Inbound Marketing is a post from: WordPress Consultant: Judith Kallos, At Your Service...

Once you are willing to leave your comfort zone, you’ll find that almost magically you will be more open minded and willing to seriously entertain the concepts, methodologies, practices and reality of what it takes to survive and thrive online!

Ask any successful Nentrepreneur and they will tell you that they leave their comfort zone on a regular basis!

Nothing online resembles to the above. If you want online success you need to be prepared to leave your comfort zone in the dust!

As a matter of fact, those who do ditch their comfort zone, do not feel 100% secure, are not completely comfortable with testing out new things and are not entirely open to drastic change. But they do it anyway…

I remember one of my most stressful comfort zone desertions. I had to empty some information from one of my site’s databases. Not the whole database — just the tables that contained invalid and no longer needed data. I remember how nervous I was — I checked and double-checked I was doing the right thing. I remember thinking (and actually saying a little prayer) that I wasn’t going to crash or destroy the whole database in the process!

Once I completed that task I was not only relieved that I did it properly, I was actually pleasantly surprised the site in question didn’t crash and was still working properly! That night I had several shots of Ouzo in celebration. Now, doing this task is a no-brainer. All because I pushed myself to learn and challenged myself to complete that task risking possible Armageddon.

When was the last time you left your comfort zone? A bit of discomfort can be a great motivator and downright exciting due to the anticipation of the unknown that lies ahead. Give it a try!

At your service,

Your WordPress Consultant

Time to Ditch Your Comfort Zone? is a post from: WordPress Consultant: Judith Kallos, At Your Service...