[ This post is to be read to the Rolling Stones Song....]

You can’t always get what you want
You can’t always get what you want
You can’t always get what you want
But if you try sometimes you just might find
You just might find
You get what you need…

When is just what you need enough? When it comes to Web sites, to many site owners the answer is “Never!”

The bar has been raised when it comes to the visuals and functionality of Web sites. Almost every day I run into sites that I am in awe of based on their logical design, beautiful graphics and layout combined with quality content. That didn’t happen even a few years ago. Contrary to what so many want to believe; Web development and maintenance is not so easy that a monkey can do it!

Some will buy Frontpage and give it a whirl. Others will use control panel tools that cause extremely bloated and poorly nested code thinking they are saving money by DIYing. Few realize or admit that approach actually creates lost opportunity.

That’s when my phone rings or a request through my site arrives. These folks who couldn’t do it themselves and therefore have come to realize that skill and experience may actually be involved, then proceed to dictate how I should do my job. Some even stating what they are willing to pay and how I should bill them to do what they are unable or or do not have the time or patience to learn. Wow….

If clients have good ideas — they are immediately implemented. If there are considerations, being I’ve been doing this gig for just a little while (not many folks have lasted for almost 14 years), I feel it is my responsibility to let them know the variables that need to be considered based on their request. I do want them to succeed…

It is the minority who checks their ego or “what I want” mentality on the shelf in lieu of advice that is provided with no ulterior motive other than to enhance their success. The majority are so wrapped up in the thought of not having what they want that they will many times override my advice for no other reason than it prevents them from having what they want.

Yeah, that’s a valid reason to make a serious business decision!

When working with a truly experienced professional in this field, expect that they will advise the ramifications of what you want and why you may want to consider other options. That’s their job. They have the experience to know what works and what doesn’t. You are paying for reliable, credible advice after all, right?

Do you want what you want or do you want to succeed based on proven methodology and the advice of someone whose been-there, done-that? If it is the former, you’ll have no problem finding someone who will take your money and give you want you want without offering any suggestions or considerations.

And if that is all that is important to you, what you want, you would do well to bookmark my site so you know where to come when your ROI is MIA.

You can’t always get what you want
You can’t always get what you want
You can’t always get what you want
But if you try sometimes you just might find
You just might find
You get what you need…

At your service,
Judith