Can New Sites Generate Income?

The short answer: Yes, they sure can!

The long answer….

Now, most who want to put up a new site do not have the luxury sites in the 90s once had.  In the beginning, a basic site was easy to do and that site was relatively easy to get found.  And, being the “market” was not as tech savvy, the site owner didn’t have a high bar to reach to gain their attention.

Now, instead of a hundred thousand sites online, you have billions with hundreds of thousands of pages going live every day.  No, those pages are not your direct competitors, but they are noise none the less.  And it is this massivity of noise that makes search engines have to tweak how they rank sites on a regular basis to try and offer the most relevant results (and keep up with those who abuse their algorithm).

Now, instead of a lame attempt at DIY Web design, you have to have a polished credibility building presentation.  If you are doing eCommerce — even more so.  Onliners are going to base your legitimacy and their trust on your ability to look and sound credible.  The bar has been raised; very high.

Now, instead of most ideas being good ones, most ideas have been-there-done-that.  While niche has always been important, niche now is one of the best ways to get found, get attention, attract an audience and build a community using social networking media to the benefit of what you want to commercially gain from.

Now, the “build it and they will come” mentally is the kiss of death.  Once your site is live, you have to go and find your market so that they even know you exist!

Now, online business is just as serious, just as complicated, just as costly as having an off-line store front would entail.  No business experience? You’ll have allot more to learn. Don’t fall into the trap of believing that standard and customary business principles do not apply online. They do and are even more important due to the über competitive market online.

Now, the no brick-and-mortar theory of saving money is moot. What you may save by not having a physical location, you’ll have to spend on Pay Per Click and advertising campaigns.  So it’s basically a wash.

Now, for true Nentrepreneurs, who realize that business success requires planning, analyzing, education and ongoing commitment to see your project through — the sky is still the limit! And that’s not hype folks. That’s the reality of why having a viable business model before you even think of putting a site up is so important to producing income — on or off-line.

For those who approach their new Web site project as a serious business to be reckoned with, yes, you can still produce an income because that is how you’ve started and what you’ve plotted and planned from the start.

To your success!

At your service,
Judith