Those who follow my posts know when I run into a new and interesting word, I can’t help but use it as a springboard to make a point. I make my point and we both discover a new word together — it’s a win-win!
I talk to folks daily who are living in an online cockaigne. They prefer to live there and refuse to move — regardless of information reflecting that they should think about moving or indicators that their online cockaigne is not a place to plan for your future — they refuse to budge. Even if the neighborhood goes bad or they find that the money spent to live there is not building any equity, cockaigne is where they prefer to call Home Sweet Home.
And I understand why — the parks are filled with paths of least resistance where one’s desires are practically provided by osmosis.
O.K…. Here’s what it means:
Cockaigne \kah-KAYN\, noun:
An imaginary land of ease and luxury.
You know me — I’m all about reality — not imaginary when it comes to succeeding online. But all too often, even knowing this, some will complain of the lack of ease and quick money. That’s when I know where they live — in the land of Cockaigne!
There are times in everyone’s life where life hits you in the back of the head and you have to deal with life for what it is. Because you have no choice what life throws at you; it’s all about how you choose to deal with it that makes a difference is so many ways. Same applies to succeeding online. It’s fluid, ever changing and morphing — it is what it is.
Time to put that for sale sign out in front of your Cockaigne residence and start looking for new digs in Realityville.
At your service,
Judith
What the heck is a Potemkin Village you say?
Potemkin village \puh-TEM(P)-kin\, noun:
An impressive facade or display that hides an undesirable fact or state; a false front.
With all the neato templates and themes available it is relatively easy and inexpensive, compared to a custom design, to have a polished and professional presentation online. However, beyond that presentation, do you have what it takes to run a successful online business?
Do you…
- …have a quality product or service that does not rely on a smoke and mirrors approach to encourage sales?
- …have your address and contact informaiton easily found on your site?
- …make it easy for folks to use your contact form without having to fill out numerous fields just to ask a simple question?
- … have your eCommerce enable site secured?
- … have your policies, TOS or important customer service information clearly stated and available?
- Do you respond to e-mails and customer inquiries with the epitome of efficiency and professionalism?
These are just a few of the things that I notice when I land on a Potemkin Village site. Where does you site reside?
At your service,
Judith
