Mar 9, 2010 Posted by Judith

Give Site Visitors What They Expect

Most folks I work with have ideas of what they want and where they want it when it comes to the layout of their sites. That’s why I stress when selecting a premium WordPress theme that they take the time to go through the provided theme demos to ensure the placement of navigation, information and widgets is how they want to display their site’s information. What happens quite often, however,... read more

Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Sep 10, 2008 Posted by Judith

Landing Page Quality = Conversions

When it comes to your Pay Per Click advertising campaigns, you have to be sure that when potential customers click through that they land on a page that caters specifically, precisely, exactly to what your possibly new customer is looking for. That’s what a landing page is. Add to that, you then have to be sure to have great marketing copy and calls to action to entice “shoppers” to... read more

Jul 15, 2008 Posted by Judith

Does Your Landing Page Hook ‘em?

If you have Pay Per Click campaigns you are most likely frustrated by your lack of ROI or conversions. You aren’t getting the contacts, orders or results you desire. I hear this daily from folks just like you who contact me. While each site and site owner is different, for the most part, their frustrations all boil down to the same core issues. Campaign quality, testing and tuning and…... read more

Apr 30, 2008 Posted by Judith

Landing Page Checklist

Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter?  This is called landing page lost opportunity causing most folks to dive for the back button! At the very least, you need to have customers land on a page that caters to their... read more