When I work with clients on their projects, we have to discuss SEO from the start. Search engine optimization is the at the core of and the actual fiber of every site and needs to be seriously considered before a single bit of code is created or modified.
I’ve always cautioned clients that when determining and choosing the keyword phrases for their project that they need to put on their customer hat. Determine and target the phrases that your customers will actually be using to find what you have to offer — not how you want or think or prefer they find you. Two different lists altogether!
Industry terms you may use may be unknown to your target customers. Terms you would prefer to be found by may not actually be considered as terms to search with by your target market. This is where doing your keyword due diligence is so critical to your online endeavor. Guessing or thinking doesn’t make the cut — knowing what folks use is imperative to your findability! You need to determine what phrases are actually going to be used (based on tons of relevant data and services available to you that reflect what is actually being searched for) and how best to integrate your targeted phrases throughout your site.
I tripped on an article today that basically confirms what I’ve been advising for all these years. Check it out: What Are The Right Keywords? Anyone? Anyone?
Then when you are done reading that article, check out my article on Bullseye Marketing that includes a link to my favorite keyword data service to help you accomplish this task.
At your service,
Judith
Online there is this misconception that more is always better. More times than not, more can be ineffective and have a negative impact on what you may be ultimately trying to accomplish.
When does quality outweigh quantity?
- … when it comes to the incoming one-way links to your site.
- … when it comes to all the junk search engines index.
- … when it comes to your Blog postings.
- … when it comes to your per page keyword targeting.
- … when it comes to your Meta title and keyword tags.
- … when it comes to sharing personal information.
- … when it comes to length of pages.
- … when it comes to Web site inquiry form fields.
- … when it comes to the number of clicks to get to a desired point.
- … when it comes to the keywords in your PPC campaigns.
Of course this can all be subjective and include exceptions. What do you think?
Where do you see quantity being served up rather than quality in the online world? And where should quality be considered before quantity?
At your service,
Judith
