Posts Tagged ‘google adwords’

Aug

Creating PPC Ads that Actually Work!

Posted by: Judith in Musings | Blog, Online Marketing, SEO | SEM

I work with clients all the time who are concerned about their PPC ads not being effective. Mostly this concern comes from folks who setup their own campaigns without doing any amount of data mining or investigation into what works, what their market reacts to, what their competition is successfully doing.

Of course, I provide guidance, suggestions and even setup campaigns in order for clients to have a structure to follow and work with moving forward. But over time, they play with their ads, do what they “think” will improve their effectiveness and click-thrus, only to find they are throwing good money after bad.

Imagine my delight to find an article that describes exactly, specifically what you have to do and consider to contribute to the potential ROI of your PPC ads? I could have written this myself, and now I don’t have to!

David hits the nail on the head in regard to the requirements and necessity of activities and due diligence involved in running a successful program. If you do not want to take the time, make the time, spend the time to take him up on his advice, then I suggest you turn off your campaigns until you are ready to embrace this approach.

I’m sure you work too hard for your money to recklessly hand it over to a search engine without any hope for results.

Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text

At your service,
Judith

No Comments

Jun

PPCs are a PIA!

Posted by: Judith in Musings | Blog, Online Business, Online Marketing, SEO | SEM

Back in the day, setting up and managing your Pay Per Click campaign was no big deal. Now, with all the testing, tuning, modifying and tracking that are required to run effective campaigns (yes, multiple if you are doing things right) and you’ve got yourself a full fledged science fair project.

I know from discussing the topic of their PPC efforts with my clients that they are not into, up to or willing to do all that is required to run campaigns that produce conversions and/or know why the conversion numbers are not what they desire. Nor do they have the budget or inclination to pay a professional the time it will take to manage their program for them.

Here again, we have that dilemma where, online business folks don’t want to pay someone to do it properly but to learn how to do it themselves requires way to much of a learning curve to entertain. I get that. However, to particiipate online you have to rise to the occassion and embrace the realities of what online success entails. To just throw up a PPC campaign without approaching it properly is simply throwing good money after bad.

I found a useful post today at one of my fav blogs that can help those who find themselves in the frustrating position of having PPC campaigns that are not producing.

The post starts out with the two main concerns I hear about every day — spending allot and not knowing if there is any ROI.

“You’ve decided it’s time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.

except

you seem to be spending a lot of money.

and

you’re not really sure if it’s making you money.”

You can and should read the full article if you have any PPCs running — you will learn something new that you can apply or amend.

Small Business PPC - 26 Mistakes That Cost You

One could say, as some commenters have, that even 26 tips are too much information. Well folks, this is informaiton technology and it is what it is. Use this information as a way to protect your investment and spend your hard earned dollars wisely. Information is power; but only if you use it.

Read the full article and apply these tips to your program — your wallet will be glad you did!

At your service,
Judith

No Comments

"Good questions outrank easy answers."
~ Paul A. Samuelson