eBaY has been around for years and isn’t’ going anywhere! As a matter of fact with the addition of eBaY Express, eBaY clearly is positioning themselves for future growth and success. eBay is another market and option every site owner should consider. Read the rest of this entry »

If you run an eCom site, most likely your system sends out an order acknowledgment e-mail upon receipt of an order. If you don’t have a system that does this — time to upgrade to one that does!

There are certain basics you need to make sure are included in that e-mail to enhance confidence, avoid confusion and to ensure your customers are given the information and perception that you are in fact a legitimate enterprise:

1. Make sure you mention your site, your site URL and have your contact information within the e-mail. This helps to make it convenient for customers to contact you with any questions they may have in regard to that acknowledgment.
2. Include as many details as possible when it comes to the products or services ordered and whether they are in stock to ensure that all parties are on the same page.
3. Since your dot com many not exactly match your formal company name, to avoid confusion when your customers receive their credit card statements, include a brief note telling them what to look for when it comes to your business/company name on their statement.
4. Include a mention of what the customer can expect from that point forward. Shipment confirmation, time factors, etc.
5. If your site includes a login area or section where customers can view the status of their order, be sure to include a link to this URL in the confirmation e-mail.

By including these extra tidbits in your order acknowledgment e-mails, you save on customer service inquiries while also giving customers the confidence that you are on top of things and can be trusted with their future business.

At your service,
Judith