We all hate spam and get way too much of it. Now that we have that out of the way it is important to realize that to minimize spam, if your email is spammy you risk your email not getting through to the intended party. Two factors are at play here — sending email with red flags that trip spam filters and not reviewing your trash before you empty it. Read the rest of this entry »

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are a credible professional enterprise and someone that will be easy and a pleasure to do business with. You only have one chance to make that first impression which will be invaluable to building trust and confidence.

Read the rest of this entry »

Let me share with you some of my thoughts over the past week or so about how what you do online is your face to the world.

How you e-mail. What your Web site looks like. Your attention to detail. These are all things that will make or break you when others are considering doing business with you.

E-mail as though you didn’t make it out of the sixth grade — potential customers will choose someone who gives the perception of education.

Have a Web site that is low-end or home-brewed and potential customers will probably choose a company that portrays their products/services in a quality, professional manner.

Don’t pay attention to details and that detail will be a glaring red flag to those who may have considered doing business with you.

What you do online is your face to the world. This goes for customers too. Just because you are a customer doesn’t mean you can put forth an uncongenial face. You’ll find there are those who choose to not have such customers.

To think you can do what you want or are only willing on the issues mentioned here, will speak volumes about you. And, I don’t think you’ll like what it’s saying…

At your service,
Judith