Posts Tagged ‘Blogs & Blogging’

Jun

Marketing Mission: Target Those Who Care

Posted by: Judith in Marketing, Musings | Blog, Online Business

…the most compelling form of marketing is one that establishes a rapport between our organization’s expertise and those who care. ~ Justin Talerico
[ Article: Why 'Social Conversion' Is A Term You Should Know ]

The above article is a good read for any Web site owner or online marketer in order to continue their understanding of the benefits and integration of social media. If you are one of my clients or read any of my stuff, I’m big on social media and Blogging because of the opportunities it provides to connect with your market. Do not make the mistake of underestimating the fact that every single thing we do online or with our Web sites is marketing. Every bit, byte, graphic, e-mail, post, article — everything!

When reading this commentary, with the quote above in the very last paragraph, Justin hit a home run — heck, a grand slam! That one line says it all! Online, at this point in time, every serious business should be leveraging their organization’s expertise with those who care! You do this by being social and using all the tools that are currently at your disposal to start this important dialog.

You cannot be everything to everyone; nor is it even wise to attempt to be so. But by doing what you do best, typing about it and sharing your experience freely — being “social” — those who care (your market, your target customers, your suppliers, your partners) will welcome the opportunity to be part of the conversation.

At your service,
Judith

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Jun

Static HTML Sites are Soooo Turn of the Century…

Posted by: Judith in Blogs & Blogging, Marketing, Musings | Blog, Online Business, Web Design

I’ve been Blogging for years. Have 3; with several others on my idea plate. I loved WordPress so much that I turned this very site entirely over to WordPress last fall. Wish I had done that sooner! At this moment in time, I would actually be hard pressed to recommend a static HTML site to any new client.

Why wouldn’t you want to take advantage of the easy of use, ability to manage your own content and exposure being on a CMS like WordPress offers over a static, brochureware type site? Brochureware… that term use to apply to small 1-5 page type sites that had just the basic introductory blah-blah-blah but no substance.

Now, I find I can’t help but include any static HTML site into that category that doesn’t allow interaction, discussion, updates and the client’s ability to be involved above and beyond e-mailing their “Webmaster” for inconsequential updates and tweaks to content that has not evolved since their site originally launched.

The online business environment has been heating up. Über competitive is an understatement!
This has always been an interactive medium; but one that site owners could decide as to how much they wanted to interact and still do relatively well. That no longer holds true.

You have to be involved, interact, network and be social or those sites (a.k.a. competitors) that do will get the traffic and new customers. See being social means engaging your site visitors and sharing your expertise and knowledge in real-time. Human beings are by their very nature social beings — as evidenced by all the online communities that now have everyone’s attention.

Sites like Facebook, LinkedIn, Stumbleupon, Twitter, Technorati, Sphinn, Digg and others, are changing how businesses are communicating with their market. If you still have a static HTML site — time to step it up!

If you missed my post on the 25 Social and Media sites you should consider participating at, check it out and get involved! This is a movement, a shift, an evolution that any serious business owner with a Web site needs to embrace moving forward. Be there or be square!

At your service,
Judith

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May

25 Social Media & Networking Sites

Posted by: Judith in Blogs & Blogging, Marketing

It’s a crazy time. You could spend literally most of your time keeping up with social media and networking sites working towards more exposure and networking opportunities. The reality is it is very difficult to keep tabs on all the various “pages”, accounts, friends and networks once they are setup.

That is why it is so important to choose those that work best for you and that you enjoy. If you think about it, if you don’t enjoy what you are doing it becomes more of a chore. And, when you are not enjoying yourself, you end up not doing as good of a job as you should.

For my sites/Blogs, I utilize about half of the list below on a regular basis. Even then I find that my time is pressed to do the best I can. The key is to determine what your goals are — what you enjoy — and do your due diligence to know which site/service would help you accomplish those goals (and have some fun in the process). Then make the time to take the time to stop in on a regular basis.

Most importantly, gratuitous efforts to just “be there” to push your products/services will be clear to the other participants of the site and be basically ineffective. Always remember that genuine, quality, consistent participation are at the heart of any productive social media or networking efforts.