Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter? This is called landing page lost opportunity causing most folks to dive for the back button! At the very least, you need to have customers land on a page that caters to their specific query with a call to action to close the sale!
Dr. Ralph F. Wilson is one of the guys who has been online from the start that I have kept in touch with and followed over the years. He offers down-to-earth real-world information based on the fact and reality of what you need to know and do to thrive online. My kinda guy!
Dr. Wilson has been so kind as to allow me to offer to you his absolutely unique 83-point checklist to remind you of all the elements you should be considering when developing a landing page, so that you can boost your conversion rate as high as possible.
You’ll find this comprehensive checklist extremely useful — and if you like it and want more details (and you will and should), consider buying his book on the topic — a worthwhile investment!
Landing Page Checklist from How to Develop a Landing Page (2008)
by Dr. Ralph F. Wilson
At your service,
Judith
Need some help with your PPC program management or setup? You would be the exception if you didn’t! I get asked all the time on tools that I would recommend to clients in their PPC campaign management efforts. Read the rest of this entry »
Sphere: Related ContentI get asked all the time about ways to put articles on your site without having to write them. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors.
That said, there are always those who would rather buy than produce and when it comes to buying articles one has to be very leery about the source. There are tons of sheisters out there (just as with most things online) who are trying to tap into those who want short cuts.
Many of these services are selling articles that are either very poor quality (which will reflect on you), or they have no right to sell the articles because they do not have the author’s permission and have just copied them from other sites and modified them slightly.
By not seriously investigating who you get your content from, you risk copyright infringement complaints if the original author finds out. And, believe me — they can find out. Being an author myself, I have Google alerts setup to notify me if my writings show up online without my knowledge.
Your best bet is to make the time and to write your own material based on what you know your customers want and what you know about best. That way you can’t go wrong and it is time well spent!
If you want a credible and reliable resource for articles, check out EzineArticles.com. They do a great job of making sure legitimate and quality articles are provided for you to use (as long as you give credit to the authors per their instructions.) You can also learn a great deal about article writing dos and don’ts as well as how to get yourself motivated to write your own articles at the EzineArticles Blog. Check it out and get writing!
At your service,
Judith
