Static HTML Sites are Soooo Turn of the Century…
I’ve been Blogging for years. Have 4; with several others on my idea plate. I loved WordPress so much that I turned this very site entirely over to WordPress over 5 years ago. Wish I had done that sooner!
I no longer recommend static HTML sites to new clients. I find it difficult to be paid to create something I know will not be effective, be taken as seriously or promote their branding as effectively as a WordPress site can accomplish with minimal investment.
Why wouldn’t you want to take advantage of the easy of use interface and ability to manage your own content and exposure that being on a CMS (Content Management System) like WordPress offers over a static, brochureware type site? Only those who are not willing to embrace the technology of now have static HTML sites. And, don’t think site visitors do not recognize that.
What is brochureware? Back in the day, that term applied to small 1-5 page type sites that had just the basic introductory blah-blah-blah but no substance. Glorified business card sites.
Now, I find I can’t help but include any static HTML site into that category. HTML sites do not offer the necessary interactivity, discussion, updates and social media that are the hallmark of companies who are embracing technology.
If your comfort level does not allow you to be involved above and beyond e-mailing your “Webmaster” for inconsequential updates and tweaks to content that has not evolved since your site originally launched; then you really should question why you are online at all.
The online business environment has been heating up. Über competitive is an understatement! Online business has always been an interactive medium; but one that site owners could decide as to how much they wanted to interact and still do relatively well. That no longer holds true.
You have to be involved, interact, network and be social or those sites (a.k.a. competitors) that do will get the traffic and new customers. See being social means engaging your site visitors and sharing your expertise and knowledge in real-time. Human beings are by their very nature social beings — as evidenced by all the online communities that now have everyone’s attention.
Sites like Facebook, LinkedIn, Stumbleupon, Twitter, Technorati, Sphinn, Digg and others, are changing how businesses are communicating with their market. If your competitors are embracing this environment and you are not, how can you honestly expect any quantifiable results? The answer is you can’t. If you still have a static HTML site — time to take things up a notch!
This is a movement, a shift, an evolution that serious business owners must embrace moving forward if they are serious about their success.
~ John F. Kennedy
At your service,
Judith
You may also enjoy:
- Facey Pages and Tweety Books a Fad?
- Thankful for the Evolving Web
- Are You an Interactive Technophobe?
- New Century Thinkers – Online Business Methodology
- Trust is Gold Online; So is Going Social
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