When your site was in development your consultant should have worked with you to determine what the keyword phrases were that your target market would likely use to find a site such as yours. If they didn’t, you now know for a fact that your site is not in a position to have a chance to pull relevantly for your targeted keyword phrases.
See, optimizing a site when working with those who really know what they are doing, begins even before a bit or byte of code is typed. Your top keyword phrases need to be considered during the design process to give you a running start when you launch.
Several times each week I get contacted about why a site isn’t pulling for a phrase that either isn’t searched (or researched) for properly or wasn’t considered during the development process. Time to do some educating on how search engines work and a bit of tweaking on the site to compensate for new targeted phrases!
Ever wonder how you rank with Google, Yahoo and MSN? Check out Marketleap who has some free nifty tools that can help you can get a better idea of even if you are being found by the phrases you want and how the search engines list your site differently.
Then, get to work optimizing your site!
At your service,
Judith
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When the going gets tough — the tough get going, right? Right! The last thing you want to do when challenges arise is to become a back seat driver when you need to be in full control of the wheel!
Marketing is a 24/7 activity. Good marketers know that they may have to modify the message, but that they need to keep getting that message out. Now is the time for all good men (and women) to ramp up their marketing for the good of their country! Yes, that’s right — for the good of the county!
This is no time to sit back and whine and complain. It’s time to do and participate. Technology if anything allows you to spend time that makes contacts, creates new opportuntities, discover markets you may not have know existed. But if you are just lolly gagging around and complaining, you are part of the problem and not part of a solution!
- Review your site content and change the tone if necessary to carter to the concerns and needs the current economic conditions have generated. Look for a way to offer a sale, reducing pricing or a special offer to help your customers through these trying times.
- Use this time to update all your social media profiles so that they include your most current information and offers.
- Use your Blog or Discussion boards (don’t have either yet — seriously consider adding these excellent marketing tools to your arsenal) to bring up topics you know are of concern to your market and offer solutions, tips and links to data that can help your market address these economic times in a way that works best for them.
- Review all your pay marketing plans and look for ways to be more targeted and efficient — which means less cost. Unlike you, some will panic and suspend their campaigns which could mean less competition for you!
- Have you had a new section or addition to your Web site that you’ve had on the back burner? Well, no time like the present to bring it to the forefront and start working it!
Don’t pander to the bad-news-media. Get to work, create new opportunities, rework old programs, test and tune and keep on plugging.
So what do we do? Anything. Something. So long as we just don’t sit there. If we screw it up, start over. Try something else. If we wait until we’ve satisfied all the uncertainties, it may be too late. ~ Lee Iacocca
At your service,
Judith
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A new study came out that reflects what I’ve been typing about for some time. Your clients, site visitors and potential customers want to communicate with you. They want to share product information and experiences. The want to have a discussion with you. They want to share their opinions and points of view about how you can better serve them.
This is the type of data, feedback and information that you need to know how to modify or move your business forward. “56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment.” Talk about a gold mine of potential here!
When Americans were asked about specific types of interactions:
- Companies should use social networks to solve my problems (43%)
- Companies should solicit feedback on their products and services (41%)
- Companies should develop new ways for consumers to interact with their brand (37%)
- Companies should market to consumers (25%)
For more information on this study, visit the Cone Research
Whether it be social media pages like Facebook (32%) or MySpace (27%), your own Blog or message boards, your customers want to have the ability to communicate with you. Give them that option and reap the rewards!
At your service,
Judith
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