I have a point where I go into “tell and do mode.” This usually happens when after asking for my advice, the client proceeds to ignore my over a decade of experience and online success, in lieu of what they “want.” (Don’t ask the questions if you don’t care about the answers…)
What some clients want is more important than the essential considerations that I provide, which if ignored, could negatively impact their program in one way or another. Whether it be those top search engine rankings they feel they deserve without effort or usability issues that make potential customers have doubts about their legitimacy, recommendations are minimized or ignored.
If you choose to work with a professional whose experience and track record speaks for themselves, you need to rely on their advice to help grow and nurture your program. Know they have your best interests at heart and trust them. If you don’t trust them to guide you in areas you have no expertise or experience in, why are you working with them in the first place?
Successful business owners rely on and are open to all mentors, information, data, recommendations, processes and methodologies they know they are not an expert in to fill the gaps so they can succeed.
To disregard fundamental recommendations solely because those recommendations are not what you “want” based on no other business related criteria to ignore the advice given; is not the way to run any business.
And wouldn’t that be a shame considering you actually had the experience and knowledge available to you to know otherwise?
At your service,
Judith
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I know, I know… Technology can be frustrating! Unfortunately, when faced with techie issues that many users do not understand, they many times choose to trivialize these critical issues in the guise of then not having to deal with them. I see it every day.
At least once each week I want to throw something at or kick my computer. Either it isn’t behaving as I would like or I am learning something new that is challenging me. At the end of the day, however, I never choose the path of least resistance or minimize issues I know to be important simply because I don’t want to deal with them.
For e-mail, your most important and guarded information relies on your password being unique to you and not known to others. Even in a business environment, outside of the IT gal or guy, no one but the user should have access to other’s passwords.
Think about it… If everyone had the same password for their account, what would prevent a disgruntled or even curious employee from tapping into management or accounting department e-mails? Nothing! That is why password security is in place and should be handled appropriately.
Because your company is techno-challenged does not mean you ignore these issues (or become belligerent or accusatory) because you don’t want to deal with them. The truth be told, what you aren’t dealing with at that point is the compromise of your business’s security.
Internal and external threats abound. If you haven’t had to deal with any yet in no way negates their existence. Unique, secure and protected passwords are essential for any company’s network security. To think otherwise is simply naive.
At your service,
Judith
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I recently read about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today.
What this survey indicates is “sticky” features that allow visitors to do something at your site works.
91% Encouraging E-mail Forwarding
80% Tell-A-Friend Boxes on Sites
69% Online Games, Quizzes and Polls
54% Cool Microsites
47% Offering e-Cards
46% Video Clips
29% Audio Clips
Source: MarketingSherpa
This is interactive technology folks — use it!
At your service,
Judith
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