I can understand why online business owners want to believe the hype. Get “Top 10 Listings”, “just change your meta keyword tags”, “go live and watch the bucks roll in”.

I too wish all that were true. It would make my life allot easier — I wouldn’t have to work so hard on my own sites. I’ve actually been fired because I wouldn’t agree with client ideas based on the misinformation and hype that drowns out folks like me. “Can’t you just tell me I have a good idea!?”. Well, sure — if it IS a good idea! Otherwise, I will advise to the contrary.

“If we add to our meta keyword tags, our rankings will improve, right?” Wrong, that is a minuscule part of the puzzle and certainly not worth hedging your rankings on. “Are you sure?” Hmmm…. I’m pretty sure I’m sure.

Don’t fall for the hype as tempting as it may be. There is nothing online that is easy or cheap when it comes to succeeding and building a healthy enterprise that will experience long term ROI.

Yes, one can chase the promises of cheap, fast and easy and keep throwing good money after bad. When you get tired of those shenanigans, stop by my site and let’s work in the land of reality to reach your goals.

At least you’ll have confidence in knowing you will be told the truth — whether you like it or not.

At your service,
Judith

The Web has changed how business is conducted forever. It also has become an integral part of every serious business’ operating and marketing programs. How you choose to use technology can and will speak volumes about whether you are running a progressive company — or not.

Sites that are outdated, home-made, lack information or tools simply because the site owner may be “techno-challenged” and does not want to “deal with it” are still rampant on the Web. These site owners honestly believe that it is O.K. to take this stance and only do what they are comfortable with or what they can accomplish on their own.

Anemic on the necessary skills to run an effective online program, they seriously believe that the results will still follow. Many times seeking out misinformation so prevalent online to back up their lack of courage.

These folks don’t want to “deal with it” so, they have sites that scream the same. They don’t want to “deal with it” so they do not make the efforts to acquire the knowledge and skills to understand technology so they may use it to it’s full advantage.

They don’t want to “deal with it”, so they make decisions based on no real-world experience of what it takes to succeed many times blatantly ignoring experienced advice and resources because, yep, they don’t want to “deal with it.”

These are the very same folks who just so happen to be the first to complain about lack of results and non-existent search engine rankings as though it is someone else’s fault or responsibility other than their own.

Technology doesn’t wait for those who don’t want to “deal with it.” Technology could care less whether anyone is willing to “deal with it” or not. The fact remains that there are proven methodologies and practices that successful business use every day online to garner ROI, acquire relevant organic/free search engine listings, encourage contacts and convert Pay Per Click campaigns.

There are skills and knowledge every single Web site owner must acquire and embrace simply to survive online.

To ignore these facts, these established practices and methodologies and the required knowledge and skills for no other reason that one doesn’t want to “deal with it” or that it may take too much work with a bit of required patience and frustration to acquire, is making a conscious decision to not have a successful, productive and healthy online program.

Deal with it.

At your service,
Judith