I’ve been writing about the topic of E-mail Etiquette for almost a decade. In that time I’ve written 4 books on the topic. 2 are available on most online booksellers, including Amazon.com and 2 are eBooks. Read the rest of this entry ยป
Sphere: Related ContentI usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.)
From a search marketing POV, Google has many scratching their heads. Google isn’t consistent, has become unstable and unpredictable. Heck, we aren’t looking for 100% predictability, but when search results don’t seem to make sense or are all over the board from one day to the next for no logical reason combined with the fact that other sites like MSN Live and Yahoo! seem to be able to offer relevant results (and consistent between the two), that indicates a problem.
Different results in of themselves are not the problem. Nor do I think search engines should all offer the same results. They should all be different; but relevant. Google is now different — but the relevancy part — well, that’s where Google no longer seems to excel.
When you get 404s or 10 year old pages that are covered in an inch of dust over more relevant up to date, current sites — we aren’t offering the best results possible now are we? Or if sites are on the top by virtue of incoming links alone (while Google claims that to not be as much of a catalyst as it used to be) then explain to us how we can make our sites the best they can be for you Google? MSN Live and Yahoo seem to be able to accomplish this.
There are serious algo problems here that simply do not allow those who play by the rules, have great sites that they update and grow to be able to expect some sort of relevant consistent positioning. I know this from experience, with my sites and those of my clients. Maybe Google should remove the Google Search button and just leave up the “I’m Feeling Lucky” button
Google has branding. Google is THE search engine most name drop and run to for searches. But the fact is that Google hasn’t been the Google those of us who have been online from the start fell in love with.
In most cases an intervention requires cooperation from the entity with the problem to face up to those issues, resolve them and commit to addressing them for the long haul. Google has never given any indication in this direction — Google, like anyone in need of an intervention, is in denial.
Google Drinks a Fighting Problem
It is important for every site owner to read this article and take note. This my friends is the reality of Google at this point in time. I would like to hope an intervention would work, but this has been going on for years. It just may be time for a divorce!
At your service,
Judith
I receive so many feeds and eZines that there are times I simply don’t have time to even open them all let alone read them all! But I’m an infoholic and do my best to keep on the edge by watching and analyzing the commentary, studies and observations of online marketing “experts.”
In doing so, being an expert in training for the entire life of my consulting practice here at TheIStudio.com, I’ve realized that anyone who is attempting to keep up, trying to get it and working towards a better understanding of how online marketing works is in fact an expert in training. You simply cannot know it all when what you know is constantly in flux and morphing many times for reasons yet unknown or documented.
The online marketing gig, right now, is evolving like crazy. Social media and online marketing have taken a turbo turn into an arena that is being tested, analyzed, extrapolated by every “expert” imaginable. What is clear is how every single self-proclaimed expert has a different take on what we’re doing, should be doing and/or where we are going when it comes to online marketing. Some of these experts back up what my over a decade of experience proves out, while there are those who go in directions I have yet to consider causing me to question what I thought to be true just the day before.
That’s the exhilarating part of right now! If you thought the early days of the Web some 10-15 years ago was the wild wild west, you haven’t seen anything yet. Everything can be tried, tested, analyzed, changed to produce different results — and that’s exciting. It seems almost every expert is on a mission based on experience unique to them to determine metrics, create successful strategies and more importantly, how to measure everything that has to do with site visitor’s habits and activities to produce ROI. The funny thing is not any program, strategy or “metric” will apply the same to every site, program, market, methodology or strategy.
Each Web site is an island unto itself in regard to approach, tools, methodologies and strategies that may work. And not anyone can tell the site owner exactly, specifically, what to expect other than to expect the unexpected. There will always be new twists and turns that are unique to each individual site that can cause even the most expert of “experts” to scratch their heads.
Online marketing is a work in progress. Anyone who claims to be an expert will admit that they realize the importance of building on their expertness on almost an hourly basis. This is the only way to ensure they have all the information and data available to apply to the project at hand — at that moment in time.
“The world is so fast that there are days when the person who says it can’t be done is interrupted by the person who is doing it.” -Anon.
It is the experts in training that push the envelope, try new things no one has yet to try, and repurpose strategies so they can be born anew. Thank goodness we don’t have to crate around those wheels everywhere we go!
At your service,
Judith
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