As with anything to do with starting a new business or keeping an established business healthy, how you approach important issues is critical.
With Web sites, all too often I see site owners approach the cost of having a Web site as an expense when they should be viewing these expenditures as an investment.
When advice is given a healthy portion cut corners or disregard experienced and proven recommendations to save $50 here or a couple hundred there. This tells me they have the wrong point of view and that most likely their site will not reach any tangible goals.
If a couple hundred dollars that when spent can have long term gain is declined, we simply are not making our decisions for all the right reasons. If only a couple hundred bucks is something you cannot afford, you may want to consider shutting down.
Online business as with any off-line enterprise has costs that are upfront and ongoing. If one doesn’t want to spend that kind of money and prefers to do it on a budget, success can still be attained, but then you darned well better be prepared to work harder at the things that have no cost other than your time. Ah…. there’s the rub!
Those who don’t want to incur a monthly fee that ensures ongoing success are typically also those who don’t want to spend their time doing all the things that couple hundred could automate or that are necessary to gaining exposure online.
It’s crystal clear folks. Spend the money and spend the time and you have a chance. To disregard the billions of Web pages currently online and the hundreds of thousands going online daily is naive. There are a healthy group of those sites willing to invest both time and money — because they want to be found, they want to be taken seriously — they want to succeed!
At your service,
Judith
More Info...
I type tons of e-mails every day. In the back of my mind, I am always aware that my e-mails can be forwarded without my knowledge or permission. Yes, one should always ask permission to forward e-mails sent to them first before doing so. Most lack the courtesy and professionalism to do so.
Over the years, I’ve had many of my e-mails replying to client concerns or requests forwarded to competitors without my permission. Being I know what I am doing and my knowledge and expertise are backed by over a decade of experience, I can see why someone would want my opinion and share it with those who state to the contrary.
But forwarding my e-mails is not the proper way to question another provider’s methods or motives. What one should do is either ask if it is O.K. to send my e-mail along, or type your own e-mail and ask your own questions to those with whom my advice has raised concern.
What is equally as interesting is how threatened and defensive the company/individual who has been forwarded my e-mail responds. Being I do know what I am talking about — some will reflect their agreement in an off-handed techno-babbled kind of way. The others — well, what do you think it says that rather than stick to the issues at hand they question my experience and motives? Clearly having not checked out this site they only serve to embarrass themselves. That’s a company to stay clear of.
Online, you’ll find that there will always be different ways to approach any given project or process. It is up to you as the customer to do your due diligence as to who knows what they are talking about and has your best interest at heart.
To pit two potential providers against each other (Judith don’t play that game) simply reflects your lack of knowledge, tech savvy and professionalism. Don’t be surprised if the provider who had the experience, honesty and good intentions is pleased to leave you in the hands of their competitor.
At your service,
Judith
More Info...
Trends suggest to me that more business e-mails are not making it to their intended parties. Why? They are spammy!
What makes an e-mail spammy? Usually things that the Sender does that shouldn’t be in a business e-mail to start with. Like, embedded graphics (backgrounds, photos, logos), formatted text and improper structure.
So be sure your business e-mails make it to the other side and read my article: How to Avoid Looking Spammy.
At your service,
Judith
More Info...
