One thing I always make a point of doing when I don’t understand something or if an issue seems wrong, incorrect, a problem or “broken” is to double-check that my actions or lack of knowledge is not leading to an incorrect perception.

I know I don’t know everything. I know there are things out there that I can learn about — and do almost every day. What amazes me however, is how many onliners jump to point fingers and make accusations based on wrong assumptions. Nor do they give a thought to the fact that the issue at hand could be due to their lack of knowledge, experience, information or understanding.

What is ironic is that these are generally folks who are way techno-challenged, make no effort to increase their knowledge base or skill set and are placing blame where there is none - due to not having an understanding in regard to the complexity, processes or background issues involved in the online arena. They have their uninformed view and everything needs to fit in that little box or look out! And if they are the “customer” then they are always right, aren’t they?

Why such a nasty and accusatory tone right out the gate? Why not ask for clarification? Why are we assuming that there is wrong-doing or that something nefarious is going on? Because of frustration their evil twin has taken over! Frustration is no excuse to become nasty or libelous.

You will find that if you were to simply ask for clarification in regard to a concern, in most cases you would receive a response that would address the issue in detail to your satisfaction. No need to make accusations that simply are not true — without looking at your ability to understand the reality and intricacy of the issue(s) at hand.

When I have a question or concern, I ask kindly for clarification — with humility. I could have missed something, misunderstood or simply may not be aware of details that had an effect on the issue of concern. Or, the other side could have made a simple mistake that is easily resolved. That’s how you learn and build strong relationships — buy asking — not accusing.

I never assume the other side is out to ruin my day, rip me off, have screwed up, or unethical in how they do business. Nor do I feel the need to lecture them about how they should do business before I have all the facts. And if I do find I am mistaken, I always, always, do not hesitate to humbly apologize. On the flip-side, rarely do I receive that courtesy when informing onliners that their perceptions are incorrect while explaining what is really at play. No thank yous, no “oh, I see — sorry for the trouble.”

The moral to the story is, if you believe something is amiss — simply e-mail with courtesy and ask for assistance in a respectful tone. You may find you not only had jumped to conclusions but you may learn something new and save face in the process.

At your service,
Judith

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24
Jun

Keeping Tabs on Your Market

   Posted by: Judith   in Marketing, Online Business, Rants, SEO | SEM

Did you ever contemplate or wonder what is going on online when it comes to your market? With so much info out there, do you want to know a nifty way of keeping tabs on what is going on with your competitors? Use Google Alerts!

All you have to do is set up alerts for your main keyword phrases or topics of interest and each time GoogleBot scours the Web and finds something new, you get a notification e-mail in your inbox with a brief blurb and a link to the site Google found.

Invaluable, easy and a great way to keep up with the pack!

Go set up your Google Alerts now!

At your service,
Judith

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19
Jun

Social Media Attains Critical Mass

   Posted by: Judith   in Musings | Blog

If you’ve been resisting the Social Media wave, a recent study reflects you can no longer ignore the writing on the wall. Check out these latest stats:

  1. More than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis.
  2. it is clear that a fundamental shift has taken place in all of our lives about what it means to communicate in the 21st Century.
  3. The percentage of U.S. adults who said they now rely on instant messaging, for example, rose to 22% this year from just 9% in 2007.
  4. One out of 10 U.S. adults now publish blogs, up from just 5% a year ago.
  5. The percentage of Americans of all demographic groups who say they now read a blog everyday soared between 2007 and 2008.

You can read the full overview below:

OMG! UM Finds Web 2.0 Breeding Consumers 2.0, Social Media Attains Critical Mass

Then, come back here and review my post on 25 Social Media & Networking Sites for you to get involved at and get to it!

At your service,
Judith

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…the most compelling form of marketing is one that establishes a rapport between our organization’s expertise and those who care. ~ Justin Talerico
[ Article: Why 'Social Conversion' Is A Term You Should Know ]

The above article is a good read for any Web site owner or online marketer in order to continue their understanding of the benefits and integration of social media. If you are one of my clients or read any of my stuff, I’m big on social media and Blogging because of the opportunities it provides to connect with your market. Do not make the mistake of underestimating the fact that every single thing we do online or with our Web sites is marketing. Every bit, byte, graphic, e-mail, post, article — everything!

When reading this commentary, with the quote above in the very last paragraph, Justin hit a home run — heck, a grand slam! That one line says it all! Online, at this point in time, every serious business should be leveraging their organization’s expertise with those who care! You do this by being social and using all the tools that are currently at your disposal to start this important dialog.

You cannot be everything to everyone; nor is it even wise to attempt to be so. But by doing what you do best, typing about it and sharing your experience freely — being “social” — those who care (your market, your target customers, your suppliers, your partners) will welcome the opportunity to be part of the conversation.

At your service,
Judith

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