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	<title>At Your Service...</title>
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	<link>http://www.theistudio.com/muse</link>
	<description>Judth Kallos &#124; Author, Blogger &#38; Web Site Consultant</description>
	<pubDate>Mon, 12 May 2008 16:57:18 +0000</pubDate>
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		<title>Trust is Gold Online; So is Going Social</title>
		<link>http://www.theistudio.com/muse/2008/05/12/trust-is-gold-online-so-is-going-social/</link>
		<comments>http://www.theistudio.com/muse/2008/05/12/trust-is-gold-online-so-is-going-social/#comments</comments>
		<pubDate>Mon, 12 May 2008 14:50:30 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Musings | Blog]]></category>

		<category><![CDATA[Online Business]]></category>

		<category><![CDATA[SEO | SEM]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[online networking]]></category>

		<category><![CDATA[sem]]></category>

		<category><![CDATA[seo]]></category>

		<category><![CDATA[social media conulting]]></category>

		<guid isPermaLink="false">http://www.theistudio.com/muse/?p=199</guid>
		<description><![CDATA[Trust is  not something you can launch with a Web site.  Just as in the off-line world, trust is built with consistency and over time.  You can&#8217;t &#8220;buy&#8221; trust; you have to earn it.
Search algorithms have trust factors.  For example, Google determines trustworthiness of a site by the number and quality [...]

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		<title>Bugs Are Dead&#8230;  And so is Antony :(</title>
		<link>http://www.theistudio.com/muse/2008/05/08/bugs-are-dead-and-so-is-antony/</link>
		<comments>http://www.theistudio.com/muse/2008/05/08/bugs-are-dead-and-so-is-antony/#comments</comments>
		<pubDate>Thu, 08 May 2008 18:45:34 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
		
		<category><![CDATA[Musings | Blog]]></category>

		<guid isPermaLink="false">http://www.theistudio.com/muse/?p=198</guid>
		<description><![CDATA[Just a quick note to everyone who commented on my Blog in the past couple of days.   I think there were a handful of comments that accidentally were deleted.  I figured out what was going on, ran some tests, had some friends run some tests and all seems to be working just [...]

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		<title>Failed Expectations = No Orders</title>
		<link>http://www.theistudio.com/muse/2008/05/07/failed-expectations-no-orders/</link>
		<comments>http://www.theistudio.com/muse/2008/05/07/failed-expectations-no-orders/#comments</comments>
		<pubDate>Wed, 07 May 2008 16:47:03 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
		
		<category><![CDATA[Musings | Blog]]></category>

		<category><![CDATA[Online Business]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[ecommerce]]></category>

		<category><![CDATA[estore marketing]]></category>

		<category><![CDATA[online stores]]></category>

		<category><![CDATA[perception marketing]]></category>

		<category><![CDATA[shopping carts]]></category>

		<guid isPermaLink="false">http://www.theistudio.com/muse/?p=197</guid>
		<description><![CDATA[I talk about perceptions all the time.  From how new customers will view your site to your e-mails and everything in between.  We&#8217;re virtual so customers will look at every visual and functional detail to determine if they want to do business with you.  Fail their expectations and that&#8217;s called lost opportunity. [...]

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		<title>Some People Resemble a Cheap Watch&#8230;.</title>
		<link>http://www.theistudio.com/muse/2008/05/06/some-people-resemble-a-cheap-watch/</link>
		<comments>http://www.theistudio.com/muse/2008/05/06/some-people-resemble-a-cheap-watch/#comments</comments>
		<pubDate>Tue, 06 May 2008 16:13:28 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
		
		<category><![CDATA[Musings | Blog]]></category>

		<category><![CDATA[Online Business]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[online business success]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[reality of online success]]></category>

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		<description><![CDATA[
SOME PEOPLE RESEMBLE A CHEAP WATCH. THEY ARE NOT DEPENDABLE.
It would be unrealistic to expect an inexpensive, mass-produced watch to perform with the same degree of accuracy as a finely crafted Rolex. They are not made with the same quality of materials or with the same  craftsmanship. Yet we somehow think that we do [...]

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		<title>Are You a Time Whiner?</title>
		<link>http://www.theistudio.com/muse/2008/05/05/are-you-a-time-whiner/</link>
		<comments>http://www.theistudio.com/muse/2008/05/05/are-you-a-time-whiner/#comments</comments>
		<pubDate>Mon, 05 May 2008 19:20:17 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Musings | Blog]]></category>

		<category><![CDATA[Online Business]]></category>

		<category><![CDATA[Rants]]></category>

		<category><![CDATA[online business startup]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[online opportunities]]></category>

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		<description><![CDATA[We all have only so much time in a day.  How we choose to use it can make a huge difference in our business&#8217; success.  One of the most often heard excuses I get from clients or those who ask my advice about doing this or that is &#8220;I just don&#8217;t have the [...]

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