Creating PPC Ads that Actually Work!
I work with clients all the time who are concerned about their PPC ads not being effective. Mostly this concern comes from folks who setup their own campaigns without doing any amount of data mining or investigation into what works, what their market reacts to, what their competition is successfully doing.
Of course, I provide guidance, suggestions and even setup campaigns in order for clients to have a structure to follow and work with moving forward. But over time, they play with their ads, do what they “think” will improve their effectiveness and click-thrus, only to find they are throwing good money after bad.
Imagine my delight to find an article that describes exactly, specifically what you have to do and consider to contribute to the potential ROI of your PPC ads? I could have written this myself, and now I don’t have to!
David hits the nail on the head in regard to the requirements and necessity of activities and due diligence involved in running a successful program. If you do not want to take the time, make the time, spend the time to take him up on his advice, then I suggest you turn off your campaigns until you are ready to embrace this approach.
I’m sure you work too hard for your money to recklessly hand it over to a search engine without any hope for results.
Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text
At your service,
Judith
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