Crafting Link Worthy Content
I received a bunch of e-mails spurred by yesterday’s post where I discussed how to check your backlinks and the importance of knowing what sites in fact link to you. The most asked question was for me to explain in a “simple and clear” way what you need to do to get those backlinks.
Here you go — simple and clear: Craft Link Worthy Content!
craft, craft·ing
1. To make by hand.
2. To make or construct (something) in a manner suggesting great care or ingenuity.
It’s is that simple. Now, creating the link worthy content itself may not be that simple because to be link worthy means:
- You are providing needed information that many are looking for and seeking out.
- Your have a different spin or point of view that makes your article/page/post unique.
- Your content is well written, credible and informative — in other words it has substance.
- Your content cannot be purchased elsewhere or written by others who you link to (that is not original and unique content if it’s also on other sites and therefore is NOT link worthy).
Too many create pages that are filled with sales pitchy blah-blah-blah. Not link worthy. Others write articles that are shallow in purpose and do not teach or guide readers on anything of benefit. Here again, not link worthy. Then there are those who post other author’s articles on their site — not unique enough to link to because they are probably on other sites as well.
Because link worthy content is not cookie-cutter content; that is why one way inbound links indicate to search engines that the content that is being linked to has value. And because link worthy content is not something you can easily dish out — that is why Blogs are so popular. Blogs make creating link worthy content easier.
Blog posts are great link worthy fodder because you are expected to add your unique perspective, opinion, attitude and personality. All of which helps to make your content more link worthy. For some, Blogging, rather than writing “articles” or adding pages to their site is an easier way to acquire inbound links.
Now you know what to do — start crafting your link worthy content!
At your serivce,
Judith
You may also enjoy:
- Do You Know Where Your Backlinks Are?
- So You Want Tips to Get Links? How About 63?
- Inbound Links = Networking Opportunity
- What Do Search Engines Want?
- WordPress Plugin Puts Your Best Foot(er) Forward
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FYI: I do not approve comments from those who use keywords in lieu of their names. Not only do those comments tend to be self-serving, I prefer to make a real connection with visitors who comment on my Blog -- can't do that with keywords. Please see my comment policy for more ...
