Each of my clients are advised in detail when their site launches the reality of organic or free Search Engine listings and what will be necessary to ensure their target market finds them when searched for and that their listings remain updated. I also provide a very lengthy detailed explanation of the process and what to expect - as well as what not to expect. Read the rest of this entry »
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Each day I receive e-mail through all my various sites from other site owners offering to exchange links. Most approach me in the wrong manner making it clear that they have no idea about the proper way to run an effective linking program. See, in a true linking program, it isn’t just about you - it is about both sites involved in the process. Read the rest of this entry »
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One of the most misunderstood issues online has to do with copyright. Both with e-mail and Web site content copyright issues. For some reason, as with many things online, there is this incorrect perception that anything goes or that the entire online world is “public domain.” Many are finding out the hard way that when it comes to protecting creative collateral; copyright is law. And, copyright laws can and are being enforced online. Read the rest of this entry »
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Organic or natural search engine listings, the free ones you don’t have to pay for, require some strategy and forethought to acquire. One of most important factors when it comes to free search engine rankings is relevancy. To pull on that coveted top page your site has to be one of the most relevant sites pertaining to the search at hand. Read the rest of this entry »
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