To that question I answer “whatever it takes to succeed!” I understand clients have budgets and that they are cost sensitive — I get it. But most, in my experience, have unrealistic expectations of what a quality, effective and successful online business program costs (and they have their priorities about what should be spent where mixed up) both in dollars and time.

If you are investigating Web site developers or WYSIWYG (What You See Is What You Get) applications, the costs are all over the board. From next to nothing to a bunch of zeros. This certainly doesn’t help those investigating Web site costs understand what is involved and what the costs may be, and why, for their particular project.

I explain why this happens in my article: Average Web Site Costs where I detail how each site is unique based on goals, market competitiveness, functionality, size, etc.

This is why business owners need to get educated about the variables available to them so they can make wise decisions. Web sites are serious business in today’s environment and while there are less expensive avenues you can investigate, you still have to be prepared to make an investment equal to your stated goals if you are serious about online success. If you want to cut costs on development; then you need to be prepared to learn what you don’t want to pay a pro to do.

It’s true, with the availability of professionally created site design templates and CMS applications like WordPress, site owners can save on the front end development costs as well as the deployment time involved to launch. But you still have to spend and learn — no way around that.

While templates are a great option for those on a budget, if you don’t know code you’ll have to pay a consultant or developer to customize the template for you. And even as easy as WordPress is for those who do not “know code”, you still will have to learn how to use WordPress properly. Then comes the marketing — marketing will cost additional time and dollars.

Many start investigating their new Web site with the opinion that it should cost very little and not require much of a learning curve. Then the site launches and just works. These perceptions are simply wrong.

If you insist on shopping for a Web site based on price alone, you may find you’re off-line in no time due to lack of results. Now that’s one way to save money!

At your service,
Judith

Have you ever given any thought to your 404 page?

The 404 page is the error page that a server will display by default when a file (page) is not found on your Web site/server. You’ve probably seen your fill of these white pages with text that tells you to contact the webmaster.

Not Found

The requested URL /blahblah/blahblah.html was not found on this server.

Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.

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Apache/1.3.37 Server at www.blahblah.com Port 80

What is frustrating is when you click on a link in your e-mail or elsewhere and hit a generic 404 page. There are no navigation or links to help you find what you were looking that has been moved or is missing. Since you weren’t at the site/server that created that error, because you clicked in from elsewhere, you do not have the option of hitting your back button to go to that specific site’s home page to try and figure out where the info you seek may be.

So here’s what you do! You create a 404 page that looks like the rest of your site or even have it be a duplicate of your home page. Anything is better than the above default server error message — to me that is opportunity lost!

By having your custom 404 page be the same as your home page or a special page with navigation or messages that cater to what most folks are looking for on your site, you can capitalize on the fact they are already on your server to get them to stay at your site and find what they are seeking. This is simple and easy to do with an .htaccess file.

All you have to do is create a blank file and name it .htaccess . Then, include the name of your 404 file within:

ErrorDocument 404 /404.html

Upload your new .htaccess file to the root of your server or where your Web site page files are located. File names change, get removed or moved on your Web site all the time. By having a custom 404 page you are able to keep visitors engaged who click on outdated URLs in search engines and elsewhere.

What I’ve described here is just one simple way to take advantage of an .htaccess file. For a comprehensive overview of how to use this file for all kinds of nifty things go here:

Comprehensive Guide to .htaccess

At your service,
Judith