Things have quieted down around The IStudio the last week or so as usually happens when the “back to school” craziness kicks in. Folks have other things (and expenditures) on their minds.
We all get a bit distracted by life’s responsibilities from time to time and when that happens, that is the very time you should make the effort to rebuild your faith in yourself. As you are being tugged and pulled in every direction, as the economy has each of us wondering what is around the next corner — now, is the time to know you, and only you, are they key to whatever happens next.
The online world is nothing if not a magnitude of consequential choices. You have to know enough to understand what info to trust, understand technology enough to know what service(s) fit your needs including what’s based in reality or hooey. The choices you make will make a difference between being mediocre or being great!
Only you can make the commitment necessary to your own success. Only you can make the choice to learn, try new things and investigate new methodologies you had never thought of before. In a way, the online world is just a mirror of the off-line world in that you, and only you, can determine your level of success.
Life is a matter of choices; the primary choice being how you choose to respond to those things around you that are out of your control to control. So if you feel like you need to get a grip (who doesn’t feel that way every once in a while) why not check out this little flick and bookmark it for when you need a pick-me-up in the future.
212 Movie
Then, let’s get to work!
At your service,
Judith
The last several weeks have found me explaining, over and over again, even though Google announced is can now index Flash, why I still poo-poo Flash sites when it comes to wanting to gain relevant rankings.
I love Flash! Believe me — it’s amazing! And, what some Flash designers can do confirms to me that their brains fire on different cylinders than mine. I’ve dabbled in Flash and Swish enough to have a very high regard and respect for Flash developers. It’s not easy, a skill set in of itself and worth every penny to have a pro create the impressive movies that produce nothing less than awe.
Yep, movies. Flash is created literally frame by frame. That is why it is so expensive to develop or even modify the professional Flash templates I offer. The planning of a Flashed site or features has got to be in place — it’s not a “I’ll know if I like it when I see it…” scenario that so many Web site owners attempt with their static Web site development process. That approach just won’t cut it with Flash. Same with Flash navigation or features — got to plan it out step by step. So besides the time/cost expense with Flash, there is still the SEO issue with having a Flashed site.
So, Google comes out and states they can now index Flash (but is still trying to “understand” Flash) — this statement should not be viewed as all inclusive. SEO for Flash still has a long way to go before a Flashed site can be SEO’d as any other. If you are serious about site rankings, for now, you should not be tempted to jump on the Flash bandwagon because you “heard Google now indexes Flash sites.”
Let’s face it — for marketing purposes, unless you are a multimedia ad agency, artist, photographer or the like and/or have name recognition where folks will assume your URL and find you; Flash has yet to be a cost effective reliable site approach if you want to get found in the SERPs (Search Engine Result Pages).
Check out the commentary from folks who understand the reality of this recent development even more than I:
Is it Time to Block Flash for SEO Purposes?
Flash is hot; but for now you still have to cool your jets if you want the best chance for attaining relevant rankings.
At your service,
Judith
Most site owners do not. They think it is an “opinion” that someone at Google arbitrarily comes up with. Many times the site owner thinking their site is much better than what Google’s PageRank indicates.
PageRank is not about “thinking” a site is good or not. It is about the numbers and the data. The data that Google has reflecting the quality of the links to your site that are apropos to your site’s topic and target market.
Google’s PageRank is something that some folks live and die for. Personally, I use Page Rank as a guide; an indication of the quality of a site in general — but not the end-all-be-all. As Google explains:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
For the all the details, you can review Google’s explanations about how PageRank works by searching the Official Google Webmaster Blog.
Only by understanding (not assuming) how PageRank works can you use that information to your advantage and work towards increasing your visibility on Google.
At your service,
Judith
