We all have one or two folks that when we see their name in our inbox it makes us cringe. Speaking from a professional business POV alone, I can say that when I cringe it is because I know the sender is one that is not a clear communicator, rarely takes my recommendation and basically makes me inefficient.

When it comes to the e-mails I receive on a daily basis through this site asking about my services or for my assistance, I am continually surprised at how many onliners seem to not want to make a positive impression.  They make no effort to try and impress me with their communications skills and understanding of what it is I do (maybe it is the “I’m the customer” attitude that they feel negates them from having to make an effort to communicate as though one made it out of 6th grade?)

All too many think that starting an e-mail with a nice greeting is trivial or unnecessary.  They clearly do not realize how their request will be perceived as bossy, demanding or terse. Or to include their name and a closing statement is a waste of time.  Remember what I said earlier this week about people doing business with people they like?  How can someone think they would like working with you if you can’t take the time to include your name and a “Thank in Advance!” or “I look forward to hearing from you!”?

Let’s compare based on an actual e-mail received by yours truly. First, the e-mailer who feels greetings, clarity, proper sentence structure and courtesy are not necessary:

i need a new site… my old one sucks… i was ripped off… what can YOU do for me???????

Hmmm… If this person took just a little time perusing my site and the 100s pages of free information contained within — they would have clear idea what I can do for them.  And, I’m sorry you feel you got ripped off and your site sucks — has nothing to do with me, my services or what I can do for you.

No specifics, no “Hello”, proper sentence structure or courtesy involved — just a statement of what the sender wants to get across.  The mulitple question marks are the frosting on the cake.  E-mails like that get a very different response from me than what the next example would garner.

Now, let’s just add a bit of clarity with a touch of courtesy…

Hello, Judith:

Hope you are having a nice day!  I was wondering if you could check out my Web site, my URL is… (domain name).  I am not proud of this site and unfortunately, am not at all pleased with the person I previously contracted to help me out.

I’ve read a bunch of info on your site and feel you can help me get back on track.  Would you mind looking at my site and telling me how you feel we should proceed.  Thank you in advance for your time and suggestions!

Carry Client

Wow — what a difference! The second example was courteous, clear in their request by providing the necessary details and signed off in a manner that makes one feel as though my efforts are appreciated.  It also was a clear window into exactly what it would be like to work with this individual specifically by e-mail — our main mode of communciation.

Now, based on thee above, which of these potential inquiries would you choose to work with?

Can you see how the very same request can be perceived completely differently simply by taking the time to add a few details and common courtesy? Just taking the time to communicate clearly, succinctly and with courtesy will ensure you attract and nurture the best virtual relationships possible.

At your service,
Judith