Oct 9, 2008 Posted by Judith

Your Customers Want to Interact with You!

A new study came out that reflects what I’ve been typing about for some time. Your clients, site visitors and potential customers want to communicate with you. They want to share product information and experiences. The want to have a discussion with you. They want to share their opinions and points of view about how you can better serve them. This is the type of data, feedback and information... read more

Oct 7, 2008 Posted by Judith

Opportunity Lost: The Devil IS in the Details

Our lives are filled with details… Too many to deal with at times.  I get that.  Combine off-line details with all the online details you need to pay attention to and it can very easily become disarmingly overwhelming!  I get that too.  But unfortunately, it is all these details that if ignored will almost guarantee failure. If you don’t pay attention to your online details (Web stats,... read more

Oct 6, 2008 Posted by Judith

But What Should I Blog About!?

Whenever I talk to a client who is not yet Blogging, I ask them why they haven’t started yet.  I then suggest that if they aren’t Blogging, that they had better get with it explaining all the pluses and advantages of doing so.  The reaction?  “But What Should I Blog About!?” To that I respond, “… your experience, market trends that you can comment on, information you... read more

Sep 30, 2008 Posted by Judith

Recession Marketing: No Time to Be Pusillanimous!

We’re going through some tough times.  Markets are crazy; government is out of control.  While we all can agree to these facts, still and all it is no time to be pusillanimous: pusillanimous \pyoo-suh-LAN-uh-muhs\, adjective: Lacking in courage and resolution; contemptibly fearful; cowardly. Why market in an economic downturn when supposedly no one is spending? Because marketing is all about... read more

Sep 29, 2008 Posted by Judith

Like it or Not, Opinions Are Formed by How You E-mail

It still surprises me how many folks think they can type like sixth graders and be taken seriously. When it comes to business, perception is everything. Whether you are a client, customer or provider; how you communicate with the written word will speak volumes as to what you think is important — and your level of education. See I am of the impression that educated people type in an educated... read more

Sep 25, 2008 Posted by Judith

Crafting Link Worthy Content

I received a bunch of e-mails spurred by yesterday’s post where I discussed how to check your backlinks and the importance of knowing what sites in fact link to you.  The most asked question was for me to explain in a “simple and clear” way what you need to do to get those backlinks. Here you go — simple and clear:  Craft Link Worthy Content! craft, craft·ing 1. To make by... read more

Sep 24, 2008 Posted by Judith

Do You Know Where Your Backlinks Are?

You see me type about it all the time… One-way, inbound links to your site.  Gotta have those links as they help Google and others determine your “popularity” factor.  Now, not all inbound links are created equal.  Since the search engines look at the “popularity” and authority of those sites providing the inbound links as part of the formula, some are inbound links given... read more

Sep 23, 2008 Posted by Judith

How to Use Message Boards & Forums for Web Site Marketing

Message boards and forums, from the start and to this day, are still one of the best ways to get the word out about your business. By helping others and sharing your knowledge and experience! You participate in forums and offer your expertise to others and they get to know you. Members see how you handle yourself, how you communicate, your professionalism and feel more comfortable contacting you when... read more

Sep 22, 2008 Posted by Judith

Take Off the Rose Colored Glasses

Even if… …you have the best site in the world, if is it not developed with search engines in mind, you won’t get found. …you have the best product in the world, without a professional presentation, you won’t get inquiries/orders. …you can do it yourself, your skills and knowledge are probably not adequate to succeed. …your friend talks about incredible results... read more

Sep 17, 2008 Posted by Judith

Do You Know Über?

As in Über Serious, Über Committed, Über Competitive, Über Realistic! Über or ueber comes from the German language. It is a cognate of both Latin super and Greek ὑπέρ (hyper), as well as English over (as in “overkill“). Super… Hyper… Overkill! To get found, to get exposure for your business; to stand out from the rest is a task no longer for the weak of heart.  Über... read more

Sep 16, 2008 Posted by Judith

Signature File Use

What is a signature line?  Signature files or “sig files” are the closing blurbs automatically appended to the end of each e-mail that you send.  Most folks have more than one so they can choose how to end their e-mails based on topic and level of formality required. Sigs can denote one’s Web site address, contact information or other personalized comments and are meant to be a brief... read more

Sep 15, 2008 Posted by Judith

Brochureware is Nowhere

Back in the day, it used to be O.K. to have a basic Web site with the same type of info you would have on your business card or an off-line brochure. Hence the term “brochureware.” It also used to be O.K. (not in my book but acceptable to many– some to this day) to have a Web site that never changed, grew or added new information.  No more… Now, late in the year 2008... read more