Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Aug 19, 2009 Posted by Judith

Facey Pages and Tweety Books a Fad?

Whatever the polar opposite of a fad is — that’s what social media is! Maybe we have to review what the word social means to put things into perspective: so⋅cial  [soh-shuhl] –adjectivepertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, pertaining to,... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more

Aug 4, 2009 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more

Jul 21, 2009 Posted by Judith

“If You Are Not Learning; You Are Falling Behind”

That my friends is the reality of doing business online! I’ve been at it 15 years now and still learn something new almost each and every day. Learning can at times be fun while at other times frustrating. But that’s how you learn. Don’t want to be on a continual learning curve? Then maybe you need to seriously consider if the online business environment is really for you. Based on my... read more

May 26, 2009 Posted by Judith

Don’t Forget to Think “Local”!

When it comes to SEO/SEM and getting found, so many simply overlook or downright forget about the geographic influence that search should have in their program. Have you considered the terms and phrases that locals would use to find your business? Have you tweaked your listings on free local search sites? Too often, the local related searches or venues are ignored in lieu of our obsession with the big... read more

May 12, 2009 Posted by Judith

SEO Bullseye Marketing

Let’s see here… according to Google’s last index figure when they used to display that information, Google indexed 8,058,044,651 Web pages! This was the last figured displayed before they decided to no longer show their index count in October/2005! So it is pretty easy to understand that the number of sites and pages have grown exponentially. Not all are quality, not all are of interest... read more