Jan 7, 2009 Posted by Judith

3 Most Common Domain Registration Mistakes

Your domain name is your business branding. It’s your main marketing collateral that allows you to be found, remembered and many times stand out from the rest. Unfortunately, all too often these three same mistakes are made in the registration and maintenance of business owners domain’s and their associated records. Use this list to ensure your domains are protected and properly setup: Your... read more

Dec 30, 2008 Posted by Judith

Top 10 Web Site New Year’s Resolutions: 2009

At this time every year we review our lives and come up with resolutions to try and improve upon in the year ahead. Your Web site should not be excluded from this important effort considering online is more fluid and ever changing. Web site owners are safe to assume that there is no standing still or resting on your laurels when it comes to doing business online (That’s when your perceived... read more

Dec 22, 2008 Posted by Judith

The Saturated Web

Over the weekend, due the cold weather I found myself stuck inside; pondering. First, I apologize for the length of this post. Some topics just do not fit in 2-3 short little paragraphs and this is one of them. Secondly, I wanted to find a way of relaying the reality of what of the current online environment entails so that you have your head tightly screwed on for the year ahead. Since the start of... read more

Dec 16, 2008 Posted by Judith

Free Keyword Research Tools

If you search my site for the terms “keywords” or “search engines” you’ll quickly find a common theme. When it comes to keywords, guessing or surmising isn’t good enough. You need to do the research and due diligence to target your market and what they are using to find your products/services/business, etc. Keywords (more accurately keyword phrases) research should... read more

Dec 11, 2008 Posted by Judith

Top 10 Blogging Mistakes

Blogging is clearly a powerful tool for every business presence. But just as with anything, there is a right way to do so to ensure the best effort, effectiveness and results. I thought I would share with you some of the issues I see are most overlooked both in running ones own Blog and/or networking by commenting on other’s Blogs: Commenting on others Blogs and using keyword phrases in the name... read more

Dec 9, 2008 Posted by Judith

Customer Service Gives You an Edge!

When times get tough, business owners are even more selective about where they spend their company’s dollars. One thing that many online business owners don’t fully understand the importance of or take full advantage of, is the customer service aspect of having an online presence. Online, there is an expectation of immediacy. Whether that be with information that is commonly desired and... read more

Dec 4, 2008 Posted by Judith

Keywords Schmeewords

Don’t get me wrong — keywords are at the heart of any Web site’s marketing strategy. And, keywords (actually keyword phrases) should be discussed during the development process — not afterward. Keywords are fundamental to your SEO (search engine optimization) efforts but only when researched and integrated properly. Now with that said, surprisingly I find that many are under an... read more

Dec 1, 2008 Posted by Judith

Choose Your Usernames Carefully

We all know that online, perception is the only reality. How we are perceived by those who do not yet have the pleasure of knowing us is determined by everything we do online that is visible to others. Your e-mail address is one of this criteria. I’ve discussed before the importance of using your own dot com for all your business e-mail activities. Use of freebie “throw-away”... read more

Nov 25, 2008 Posted by Judith

Top 10 eStore Mistakes

10. Not having a plan or doing the due diligence necessary to determine if the new eStore can be competitive against the established sites already doing the same. Without niche — you’re nothing special. Selling the same stuff 100,000 sites are already selling, without offering anything unique or of greater value (service, freebies, member points, niche focus) is futile. 9. The store’s... read more

Nov 17, 2008 Posted by Judith

5 Order Confirmation Tips

If you run an eCom site, most likely your system sends out an order acknowledgment e-mail upon receipt of an order. If you don’t have a system that does this — time to upgrade to one that does! When customers receive an order acknowledgment in their inbox after placing an order, that lends to your business being perceived as professional and credible. There are certain basics you need to... read more

Nov 13, 2008 Posted by Judith

Web Site Cost Overview

With the economy as it is, I’ve been increasingly receiving requests in regard to Web site costs as folks look to the online environment to subsidize their income. Some have ideas they had on the backburner for some time while others are falling the prey of “slap up a site, sell anything, make bushels of money” hype. What is clear is that perceptions about what a Web site should cost as... read more

Nov 12, 2008 Posted by Judith

Trust Your Partners or Find New Ones!

Recently I was a bit surprised when making a recommendation to a client who has been with me for over 10 years to be told “I just don’t want to go into the unknown because of a good sales pitch.” Anyone who has read my site or worked with me for even a short amount of time should know I don’t give “sales pitches.” Nor do I base my recommendations contingent on my... read more