Apr 16, 2009 Posted by Judith

Reality of Reciprocal Linking

Each day I receive e-mail through all my various sites from other site owners or link marketing “representatives” offering to exchange links. I also receive e-mails from clients asking my opinion on the very same type of requests. Most approach me in such a manner that I do not even consider their request — delete. They don’t include their name while using a throw-away gmail... read more

Apr 9, 2009 Posted by Judith

Octo-search Growing Like Gangbusters!

Trying to pull relevantly for one word keywords is next to impossible. Especially for new sites. That has always been the case except for back in the day when there weren’t that many sites — or that many searchers for that matter. A recent report that was touting Google’s dominance of 72% of search traffic for March, 09 had the usual Google gains and other search engines lose scenario.... read more

Apr 7, 2009 Posted by Judith

You Want RSS Subscribers?

RSS makes the syndication of your posts simple — I guess that’s why it stands for Really Simple Syndication! If you are on WordPress for example, once you get your RSS setup and in place, it is pretty much on auto-pilot moving forward. Those who subscribe will automatically get your latest posts based on your publishing schedule and settings. But just as with most things online, you have to... read more

Mar 31, 2009 Posted by Judith

Are You Viral?

I tripped on an article about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today. What this survey indicates is “sticky” features that allow visitors to do something at your site works. 91% Encouraging E-mail Forwarding 80% Tell-A-Friend Boxes on Sites I can attest to the two above which are used quite... read more

Mar 19, 2009 Posted by Judith

Become an All-You-Can-Eat Buffet for Search Engines

Everyone wants top 10 rankings as though just because they wished it that should make it so. Wishing has nothing to do with rankings. Unless you have a genie in a bottle, we all know it simply just doesn’t work that way. How about I get you thinking differently about this issue? Don’t Chase Search Engines — Let Them Chase You! How is that possible? Become a Search Engine... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Mar 3, 2009 Posted by Judith

5 Principles to Live By Online

Do you live by your principles? If someone were to ask you what principles you run your business by, would you have a concise and committed answer for them? prin⋅ci⋅ples a guiding sense of the requirements and obligations of right conduct: a person of principle. Over the years, I have found that many who want to start an online business for additional income or to replace their current income, have... read more

Mar 2, 2009 Posted by Judith

Tit for Tat on Twitter?

I really don’t expose my personal life on social networking sites. I tend to be all business with a dash (if even that much) of what my hobbies, music and movie interests may be. I know that makes me not the norm because I see folks blending business and personal Tweets on Twitter and on their social pages all the time. Whatever works for you; but to me that’s a very fine line to walk. Think... read more

Feb 18, 2009 Posted by Judith

Get On Search Engines by Friday?

We all know about the “sandbox” or waiting period new sites have to deal with to get indexed in the top search engines. Time in the sandbox is debatable and can run anywhere from 3 to 9 months. I look at the sandbox time as the 3 months for the site owner to get their sea legs, workout any kinks, add new content while allowing time to participate in forums and social media to begin exposing... read more

Feb 16, 2009 Posted by Judith

Feed the Directories!

Here is a sampling of some of the feed directories that you can list your site’s feed on (if apropos) and hopefully get more exposure for your Blog/Site. Feeds4All.com Free-RSS ... read more

Feb 10, 2009 Posted by Judith

How to Succeed at Online Business

Having worked with 100′s of businesses across the country with the creation, growth, nurturing of their site, if you removed the “technology” aspects that makes all of their heads swim, the one issue that always seems to be missing in one form or another is the fact that having a Web site is having a business. A real business – if you want to succeed. All too often entrepreneurs... read more