Jun 10, 2008 Posted by Judith

Autorespond This!

Autoresponders are a nifty tool — if used appropriately. Autoresponders “auto respond” based on certain criteria, mainly the e-mail address sent to. There are even neato autoresponder applications that can run your campaigns on auto-pilot once you set them up. Autoresponders are a great way to keep your company name, product or service in front of your target market. For example I use... read more

Jun 9, 2008 Posted by Judith

What Should a Web Site Cost?

To that question I answer “whatever it takes to succeed!” I understand clients have budgets and that they are cost sensitive — I get it. But most, in my experience, have unrealistic expectations of what a quality, effective and successful online business program costs (and they have their priorities about what should be spent where mixed up) both in dollars and time. If you are... read more

Jun 5, 2008 Posted by Judith

Don’t 4Get Your 404

Have you ever given any thought to your 404 page? The 404 page is the error page that a server will display by default when a file (page) is not found on your Web site/server. You’ve probably seen your fill of these white pages with text that tells you to contact the webmaster.Not Found The requested URL /blahblah/blahblah.html was not found on this server. Additionally, a 404 Not Found error was... read more

Jun 3, 2008 Posted by Judith

Don’t Forget About Magazines

Part of an overall comprehensive marketing strategy is to make sure that your market is aware of your existence and/or finds you when looked for. One venue I have always found effective is targeted off-line publications where you know your market is the person turning the pages. With a great URL and a catchy line, a relatively small ad can work wonders. In print, ad costs are valued based on size and... read more

May 31, 2008 Posted by Judith

E-mail Etiquette Books

Business E-mail Etiquette | “THE MANUAL!” NEW! This book is exactly what it says — “The Manual!” on business e-mail etiquette best practices! Online, you may only have one chance to make that oh-so-important positive impression. With this book at your side you’ll shine above the rest (your perceived competitors) as a tech savvy professional who is comfortable and... read more

May 30, 2008 Posted by Judith

Google Needs an Intervention!

I usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.) From a search marketing POV, Google has... read more

May 29, 2008 Posted by Judith

We Are All Experts in Training

I receive so many feeds and eZines that there are times I simply don’t have time to even open them all let alone read them all! But I’m an infoholic and do my best to keep on the edge by watching and analyzing the commentary, studies and observations of online marketing “experts.” In doing so, being an expert in training for the entire life of my consulting practice here at... read more