Sep 29, 2009 Posted by Judith

5 Vital Mindsets for Online Success

Online success isn’t for the weak of heart. Ask anyone who is making a profitable living online and they’ll tell you hard work, long hours, learning, doing and reinventing yourself when needed is part of their successful strategy. Anyone who claims otherwise, is well, full of hooey! Here are five vital mindsets to having a successful online business: Service, Service, Service! What about... read more

Sep 22, 2009 Posted by Judith

It’s More Than Having WordPress!

Because of the economy, I probably get at least one call each day from someone who just wants to “put up a WordPress site” and start making money. They’ve seen those commercials with folks standing in front of mansions and expensive cars touting everything is on auto-pilot. Many even asking me if I have any ideas for an online business! To which I respond, “so many I don’t... read more

Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Aug 19, 2009 Posted by Judith

Facey Pages and Tweety Books a Fad?

Whatever the polar opposite of a fad is — that’s what social media is! Maybe we have to review what the word social means to put things into perspective: so⋅cial  [soh-shuhl] –adjective pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, pertaining to,... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more

Aug 4, 2009 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more

Jul 21, 2009 Posted by Judith

“If You Are Not Learning; You Are Falling Behind”

That my friends is the reality of doing business online! I’ve been at it 15 years now and still learn something new almost each and every day. Learning can at times be fun while at other times frustrating. But that’s how you learn. Don’t want to be on a continual learning curve? Then maybe you need to seriously consider if the online business environment is really for you. Based on... read more

May 26, 2009 Posted by Judith

Don’t Forget to Think “Local”!

When it comes to SEO/SEM and getting found, so many simply overlook or downright forget about the geographic influence that search should have in their program. Have you considered the terms and phrases that locals would use to find your business? Have you tweaked your listings on free local search sites? Too often, the local related searches or venues are ignored in lieu of our obsession with the big... read more

May 12, 2009 Posted by Judith

SEO Bullseye Marketing

Let’s see here… according to Google’s last index figure when they used to display that information, Google indexed 8,058,044,651 Web pages! This was the last figured displayed before they decided to no longer show their index count in October/2005! So it is pretty easy to understand that the number of sites and pages have grown exponentially. Not all are quality, not all are of interest... read more

May 7, 2009 Posted by Judith

7 Easy Tips to Improve Search Engine Rankings

Not the end all be all, but a great way to really get the ball rolling when it comes to working on improving your free/natural/organic search engine rankings. Know where you are at before making any changes:You need to benchmark now where your site currently stands in the rankings to what effects your efforts will have. Good? Bad? Indifferent? Title Tag:Make sure you have a unique and descriptive title... read more

May 5, 2009 Posted by Judith

Pretend Search Engines Don’t Exist?

One of my favorite Bloggers has an interesting post using this premise to make the point. Search engines should not be the end-all, be-all. What I like about this post is it makes readers think outside the rut of obsessing over top 10 and above the fold rankings that many times are impossible to obtain for very competitive terms. There — I said it! Impossible? Yep! If the top 10 sites are... read more